Matthew Williams

Motorsport
Sponsorship & Marketing

The 2024 season of Formula 1 gets underway in Bahrain this weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed deals completed by the sport's 10 teams during the offseason.
Football
Sponsorship & Marketing

Sports betting and online casino operator Betsson is expected to be unveiled as Inter Milan’s new shirt sponsor after overcoming rival bids for the contract.
Sailing
Sponsorship & Marketing

The America’s Cup has signed an agreement water management and environmental services company Agbar for its upcoming 37th edition.
Motorsport
Sponsorship & Marketing

Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
Cycling
Sponsorship & Marketing

Wearable technology company Whoop has built on its existing links with the International Cycling Union (UCI) by becoming title sponsor of the organisation’s Mountain Bike World Series.
Motorsport
Sponsorship & Marketing

Qatar Airways has expanded its presence in motorsport via title sponsorship of the season-opening FIA World Endurance Championship (WEC) event
Motorsport
Sponsorship & Marketing

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Basketball
Sponsorship & Marketing

The National Basketball Association (NBA) has opened up a new sponsorship asset with the signing of financial services company SoFi as title sponsor of its Play-In Tournament
Cricket
Sponsorship & Marketing

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
Motorsport
Sponsorship & Marketing

McLaren Racing has expanded its partnership with human resources specialist Workday