Asia

Pan-regional sports broadcaster SPOTV has secured Badminton World Federation rights in several territories in Southeast Asia in a multi-year deal

The 2022 AFC Champions League will not conclude until 2023 under a revised fixture list set to be approved by the Asian Football Confederation

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

Pay-television broadcaster beIN Sports has struck a five-year deal with Tennis Australia for the exclusive media rights to the Australian Open in ten Southeast Asian markets

Ramiz Raja, chairman of the Pakistan Cricket Board, has floated the idea of annual quadrangular T20 series between Australia, England, India and Pakistan

The Chinese Football Association has reported a total financial loss of RMB50m ($7.8m/€7m) over the two years 2019 and 2020.

The English Premier League has today (Tuesday) been awarded just under $213m (€187.5m) – plus interest and costs – by the High Court of Justice in London as a result of its collapsed media rights deal with PPTV in China.

Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner

Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition. The Times of India reports Tata will pay Rs6

The International Table Tennis Federation has announced this year’s World Team Table Tennis Championships Finals will take place as planned in the Chinese city of Chengdu, between Sunday 17 and Tuesday 2…

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…

The new International Automobile Federation (FIA) leadership will prioritise growth in Asia, according to its recently appointed vice-president for the Asia-Pacific region

The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.

Discovery-owned pay-television broadcaster Eurosport India and Reliance-owned OTT platform Jio TV have acquired media rights for the Asian Football Confederation's Women’s Asian Cup 2022, which India i…

North Korea has announced it will not take part in the Beijing 2022 Winter Olympics, which it was already banned from as a result of pulling out of last year’s summer Olympics.

Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner

The 2022 KBO League will start with a weekend of two-game series in April, the Korea Baseball Organisation has announced