Asia

The sports industry should pay more attention to football in Indonesia, given the country is the fourth most populous in the world, is projected to have a top five economy by 2050, and is wildly passionate…

World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.

Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.  

The World Athletics Council has selected Beijing to host the 2027 World Athletics Championships

Disney Star and Reliance Industries, majority owner of Viacom18, today announced the merger of their Indian television and streaming assets, creating an $8.5bn media behemoth.

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.

Australia is the favourite to host the 2026 AFC Women’s Asian Cup following the withdrawal of Uzbekistan and Saudi Arabia from the bidding race.

Sports broadcaster SPOTV has acquired rights to Major League Baseball (MLB) across eight territories in Southeast Asia.

Japanese streaming company U-Next has further bolstered its mixed martial arts portfolio by agreeing a multi-year rights deal with US promotion the Professional Fighters League (PFL).

The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay

Ramez Sheikh will step down as managing director of NBA Asia & India at the end of April after two years in the role.

DAZN has hired Yu Sasamoto as chief executive of its Japan business, one of the global subscription streaming service's most important markets

The dispute between media groups Zee and Disney Star over their seemingly broken agreement for International Cricket Council (ICC) rights looks set to intensify, with Zee asserting that its counterpart…

The World Aquatics Championships are heading to Beijing in 2029 it was announced today (Monday)

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…

Live coverage of Dutch football's Eredivisie is to return to Japanese television screens this month after the IMG agency secured an agreement with commercial broadcaster Fuji TV

Team Marketing has gone to market simultaneously with Uefa club competition broadcast rights in 13 different Asian countries and territories as it begins to wrap up the 2024-27 sales cycle