Asia
WWE continues overseas events drive with return to Japan
World Wrestling Entertainment (WWE) is to stage three live shows in Japan this summer, marking its return to the country following a five-year absence and further strengthening its commitment to the Asia-Pacific market.
Infront lands widespread Ligue 1 media rights sales remit to 2029
LFP Media has turned to Infront to sell its media rights across much of Europe, Asia and Oceania, its second agency distribution agreement in quick succession.
Four IPL central sponsor positions remaining after Wonder Cement arrival
The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement
Deferred income from FMA termination helps AFC surpass $200m media rights total
Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).
MRF Tyres ‘opts against ICC renewal’
MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Athletics Federation of India looks to Puma kit deal to fuel ambitions
The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
EXCLUSIVE: Japan’s U-Next nets joint Premier League, FA Cup rights deal
Streaming service U-Next is close to finalising a deal for exclusive media rights to the Premier League and FA Cup in Japan, SportBusiness understands
EXCLUSIVE: First EPL, FA Cup joint sale as Coupang poised to bag rights in Korea
E-commerce company Coupang is close to sealing a deal for Premier League and FA Cup rights in South Korea, SportBusiness understands, marking the first time that media rights to the two properties have…
LFP Media in first international rights deal with Saran for multiple territories
France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.
Wowow to remain exclusive home of Champions League in Japan to 2027
Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle
Korea’s JTBC swoops for 2026, 2030 World Cup rights
JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.
Thailand pitches street race to bolster F1’s Southeast Asian presence
Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.
Premier League and FA Cup rights tendered together in Japan, Korea
Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Fifa takes World Cup rights to market in Indonesia
Fifa has launched a tender process in Indonesia for media rights to the next two men’s and women’s World Cups, with the country optimistic about its qualification for the 2026 edition after defeating Vie…
EXCLUSIVE: Eclat maintains hold on Uefa club competitions in Korea
Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process
ICC continues rights drive with MTV deal in Sri Lanka
MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
Ohtani effect continues to bear sponsorship fruit for LA Dodgers
The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Hong Kong government repeats ‘one-off’ Olympics rights acquisition
Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.