Asia

Features

Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.

Japan’s biggest domestic sports league, Nippon Professional Baseball, commenced its 2020 season on June 19 following a three-month delay due to Covid-19.

SportBusiness speaks to Michael Smith, director of motorsport and commercial operations at Motorsport Australia, about the plans for the future of the sport in Australia, and reaching out to potential drivers in the Asia-Pacific region.

Singapore’s biggest annual sporting event, the Formula 1 Grand Prix, has become a casualty of the pandemic, but as a regional hub for major sports agencies and with a track record of hosting major events, ‘destination Singapore’ is preparing to welcome back sport with a cost-conscious approach.

LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.

Ned Negus, executive vice-president, partnerships, at DDMC Fortis spoke to SportBusiness about the challenge for the sponsorship sector posed by sport being played behind closed doors, and the Covid-19 crisis more broadly. He says there is a big opportunity for sponsors in being present as sport returns, helping to bring sport back into people's lives.

Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments

SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.

Tom King talks to Razlan Razali, team principal of Petronas Yamaha SRT MotoGP team, about the growth potential for motorcycle racing in Southeast Asia.

Shen Jiang, senior associate at Jingtian & Gongcheng, and Luca Ferrari, partner and global head of sports at Withers, consider the legal issues around the player wage reductions now agreed by all Chinese Super league clubs

Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.

Bank’s investment office is recommending investments in esports and gaming. Says Covid-19 will accelerate sector growth in Asia-Pac. Sees game developers as the biggest beneficiaries of growth.

Korea’s football and baseball leagues have published detailed guidelines governing their resumptions this week.

Only a handful of the biggest sports events globally were insured for the Covid-19 interruption. Tommy Elliot of specialist events insurer Circles Group tells SportBusiness about the implications for sports properties, and for his own industry.

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…

Benoit Pasquier has been the Asian Football Confederation’s general counsel and director of legal affairs since 2013.

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.

Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…