Motorsport
China Digest | Hisense joins Fifa line-up; Blow for Zhang; Suning closes in on Bundesliga; LatAM interest for investors
Taking stock | Nascar plots its future
WEC Focus | An enduring challenge
The World Endurance Championship has grown out of the iconic 24 Hours of Le Mans into being one of motor-racing’s commercial success stories. Alex Kalinauckas investigates
WEC Focus | On the Track
The World Endurance Championship has grown out of the iconic 24 Hours of Le Mans into being one of motor-racing’s commercial success stories. Alex Kalinauckas investigates
WEC Focus | On the Box
The World Endurance Championship has grown out of the iconic 24 Hours of Le Mans into being one of motor-racing’s commercial success stories. Alex Kalinauckas investigates
WEC Focus | Sponsorship
The World Endurance Championship has grown out of the iconic 24 Hours of Le Mans into being one of motor-racing’s commercial success stories. Alex Kalinauckas investigates
WEC Focus | Fan Engagement
The World Endurance Championship has grown out of the iconic 24 Hours of Le Mans into being one of motor-racing’s commercial success stories. Alex Kalinauckas investigates
Sponsorship Works 2016 | Sponsorship Case Study | Shell and Ferrari
Recognised as one of the most enduring partnerships in motorsport history, the relationship between Scuderia Ferrari and Shell dates back to the founding of the race team by Enzo Ferrari in 1929.
Banking on NASCAR
Long-term Nascar sponsors explain why the American stock car racing series still fuels return on investment.
Player’s Perspective
Professional sports players have taken content into their own hands with the creation of media distributer ACE Media. Brian Heyman reports.
Social Media and Sport in China | 4.3 Formula E – Social fuel injection
Choosing to begin electric racing series Formula E in Beijing was no accident, despite China having little history in motorsport.
From One Extreme to the Other
Racing for Pole Position
Elisha Chauhan speaks to the man driving Formula E, Alejandro Agag, to find out how he thought the inaugural season panned out and what’s in store for the future of the electric racing series.
The IT Crowd
When the electric Formula E racing series was first launched, it aimed to plug-in to a new generation of motor sport enthusiasts. Industry experts reveal how successful it was in engaging fans.
Electric Avenue
Formula E’s stakeholders analyse the successes and failures of its innaugural season.