Motorsport
IndyCar renews raft of international TV deals ahead of new season
The IndyCar motor racing series has renewed and expanded agreements with a number of its international broadcasters ahead of the start of its 2021 season
Kelleher, Wile promoted in Nascar executive shake-up
Frank Kelleher, Nascar's senior vice president and chief sales officer, has been appointed as Daytona International Speedway president.
WePlay to lead digital strategy for 2021 FIA Motorsport Games
The SRO Motorsports Group has appointed the marketing agency, WePlay, to lead the digital strategy and content marketing for the 2021 FIA Motorsport Games
Extreme E signs non-exclusive DAZN deal in 100+ countries, adds Allianz as sponsor
Over-the-top subscription streaming broadcaster DAZN has secured non-exclusive rights to Extreme E, the new electric off-road racing series, in over 100 countries
INTERprotección and TikTok sign up to Extreme E
Mexico’s largest Insurance broker INTERprotección has signed as the latest sponsor of the new electric off-road racing series Extreme E.
TeamViewer follows Manchester United agreement with Mercedes motorsports deals
German software company TeamViewer has followed up its main shirt deal with Premier League club Manchester United by signing as a sponsor of Mercedes' Formula 1 and Formula E teams
Tencent becomes Extreme E’s latest Chinese rights-holder
Off-road electric racing series Extreme E has further boosted its coverage in China ahead of its impending debut by agreeing a rights deal with conglomerate Tencent
MotoGP set to launch Amazon series, ITV to broadcast highlights
MotoGP seems set to follow the success of Formula 1’s ‘Drive to Survive’ documentary on Netflix with its own fly-on-the-wall series on Amazon Prime Video.
T
Extreme E to receive exposure on ‘millennial-focused’ Insight TV
Insight TV, the millennial-focused global channel and content producer, has become the latest broadcaster to secure rights for Extreme E, the new electric off-road racing series
Williams F1 sponsorship portfolio rises to 20 with addition of Honibe
The Williams Racing Formula 1 team has completed its fifth sponsorship deal in as many weeks with the signing of health and wellness brand Honibe as an official partner
MotoGP champions Suzuki add Estrella Galicia 0.0 as team sponsor
MotoGP team Suzuki has signed up beer brand Estrella Galicia 0.0 to its sponsorship portfolio as official beer supplier
Oracle joins Red Bull Racing in ‘hugely significant partnership’
The Red Bull Racing Honda Formula 1 team has secured a "hugely significant partnership" with US-based software brand Oracle Cloud Infrastructure
Zoom becomes F1 Official Partner following Virtual Paddock Club initiative
Formula 1 has added communications platform Zoom to its portfolio as a second-tier Official Partner in a multi-year contract
Zhibo.tv agrees five-year deal for MotoGP rights
Chinese sports streaming platform Zhibo.tv has agreed a five-year deal for media rights for the MotoGP motorcycle racing world championship, beginning with the 2021 season.
Zhibo
Extreme E unites with drinks brand XITE Energy
Extreme E, the electric off-road racing championship, has agreed a sponsorship deal with UK energy drinks brand XITE Energy as it gears up for its inaugural event next month
Formula 1 adds to supplier tier with Drive Coffee deal
Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider
Bitci.com sponsors McLaren Racing in F1 team fan token first
Turkish cryptocurrency exchange Bitci.com has signed with the McLaren Racing F1 team in a sponsorship that will offer up the first official fan tokens in Formula 1