Motorsport

Features

Long-term Nascar sponsors explain why the American stock car racing series still fuels return on investment.

Professional sports players have taken content into their own hands with the creation of media distributer ACE Media. Brian Heyman reports.

Choosing to begin electric racing series Formula E in Beijing was no accident, despite China having little history in motorsport.

Rachael Church goes behind the scenes at the Extreme Sailing Series and motorsport’s Extreme Drift Allstars and experiences how they both put fans at the heart of the action.

Elisha Chauhan speaks to the man driving Formula E, Alejandro Agag, to find out how he thought the inaugural season panned out and what’s in store for the future of the electric racing series.

When the electric Formula E racing series was first launched, it aimed to plug-in to a new generation of motor sport enthusiasts. Industry experts reveal how successful it was in engaging fans.

Formula E’s stakeholders analyse the successes and failures of its innaugural season.

Zak Brown founded JMI in 1995, selling the motor sport agency to Chime Communications in October 2013. This March he was made Group CEO of Chime’s sports marketing division, CSM Sport & Entertainment.

Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.

Sports lawyer Oliver Weingarten has tackled some of the most significant deals in sport, including Formula One’s Concorde Agreement and the English Premier League’s six-year battle against YouTube. He now represents teams in motor sport’s burgeoning Formula E.

As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful

Former FIA (International Automobile Federation) President Max Mosley reveals what drove him into a career overseeing Formula One and improving the safety of vehicles on the road. Interview by Elisha Chauhan.

Formula One will welcome another new market to its calendar this month when Sochi hosts the inaugural Russian grand prix. Rob Ridley speaks to the organisers about how the race fits into the legacy of the 2014 winter Olympics.

From Virgin Atlantic flights to intergalactic travel, Virgin Racing’s Formula E team principal Alex Tai knows about life in the fast lane.

Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.