Motorsport

Motorsport
Sponsorship & Marketing

Castore has made its first entry into Nascar via an agreement with the Hendrick Motorsports team.
Motorsport
Media

French motor-racing's prestigious 24 Hours of Le Mans is to continue to be broadcast domestically on free-to-air television until at least 2025 under a new deal announced today (Thursday) with L’Équipe, th…
Motorsport
Sponsorship & Marketing

Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.
Motorsport
Media

Formula E has solved one of its biggest media headaches ahead of the new season that gets under way next month, announcing an exclusive broadcast rights deal in the UK and Ireland with pay-television operator…
Motorsport
Governance

The International Automobile Federation (FIA) has set up a working group to find ways to reinvigorate the sport of rallying, with a particular focus on the World Rally Championship (WRC).
Motorsport
Media

Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
Motorsport
Sponsorship & Marketing

Monster Energy has agreed a deal to become an Official Partner of the McLaren Formula 1 team, having decided not to renew its long-standing sponsorship agreement with the Mercedes Petronas outfit.
Motorsport
Finance & Law

Formula E has commenced legal proceedings against ProSiebenSat.1 following the German commercial broadcasting group's decision to walk away from the series, SportBusiness can reveal.
Motorsport
Media

Live Formula 1 action will remain on public-service television in Austria after ORF agreed terms on a new three-year rights agreement with commercial broadcaster ServusTV
Motorsport
Sponsorship & Marketing

Rolex has secured the title sponsorship rights to next year’s Australian Grand Prix as part of its existing Global Partner deal with Formula 1.
Motorsport
Events

Formula E has sealed what will be a record 17-race season in 2024, with Misano joining Shanghai and Tokyo as new venues on the electric motor racing series’ calendar.
Motorsport
Sponsorship & Marketing

German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.
Motorsport
Sponsorship & Marketing

Manchester-based e-commerce and consumer goods company THG has appointed the Right Formula agency to activate its new sponsorship agreement with the Williams Formula 1 team.
Motorsport
Sponsorship & Marketing

Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
Motorsport
Sponsorship & Marketing

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Motorsport
Finance & Law

US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Motorsport
Media

Formula E is racing to land a new free-to-air broadcaster in Germany in time for the start of the 2024 season after ProSiebenSat.1 ended its deal despite having seemingly agreed terms on a contract extension
Motorsport
Sponsorship & Marketing

General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…