Fan Engagement
The secret fan | ONE Championship ‘Dynasty of heroes’, Singapore
Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.
The Secret Fan | The SSE Women’s FA Cup Final
Fan engagement consultant Mark Bradley visits the SSE Women’s FA Cup Final at Wembley Stadium in London.
America’s Cup | Blowing tradition out of the water
America’s Cup sailing is 164 years old and proud of its traditions, but the 90km-per-hour catamarans contesting the latest edition have added a new dimension and opened up fresh commercial opportunities for a property focused on building for a new generation without losing sight of its past. Kevin Roberts reports.
Brand control | Sandwiches and the secret of The Masters
Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
The secret fan | NFL Super Bowl 51, Houston, Texas
Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.
NFL and EA Sports | How to win friends and influence people
Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.
The secret fan | William Hill World Darts Championship
In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.
The secret fan | PSG v Monaco, Ligue 1
Fan engagement consultant Mark Bradley visits the Parc des Princes for Paris Saint-Germain v AS Monaco in French football's Ligue 1.