richardmulligan

Abu Dhabi will take centre stage as two of the world’s top football competitions, the FIFA Club World Cup UAE 2017-2018 and AFC Asian Cup UAE 2019, come to town. Alexis Dijksterhuis of Abu Dhabi-based ticketing and events company FLASH Entertainment is relishing the prospect.

Kevin Roberts believes that video technology is now a necessity in professional football, but argues that players must adapt their behaviour to ensure it is a success. 

Why the planned merger of IMG College and Learfield looks like the right deal at the right time for US collegiate sport. Kevin Roberts reports.

Co-hosting major events has become increasingly common. Why has the landscape changed in international sport and what are the complications, as well as the opportunities, associated with such an approach?

The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.

Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.

Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.

E-commerce giant Rakuten is making waves in the world of sport having recently signed off on sponsorship deals with the NBA, Barcelona FC and the Golden State Warriors. Ben Cronin spoke to the company’s global marketing director, Rahul Kadavakolu, at the recent Leaders business conference.

Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.