The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?
The Philippines' sports industry is looking at this year's SEA Games as a springboard to host the 2030 Asian Games, one of the biggest multi-sports events in the world. John Duerden looks at whether they can make the leap.
The SportQuake agency's campaign for Asian e-commerce platform Shopee featuring a dancing Cristiano Ronaldo was among the winners at the SPIA Asia 2019 sports industry awards on Tuesday night in Manila
Eurosport, the Discovery-owned sports broadcaster, has acquired pay-television rights in France for the Tokyo 2020 Olympics in a sublicensing deal with pay-television broadcaster Canal Plus and public-service…
Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.
The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.