Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.
The English Football Association, which has been working on feasibility studies for a potential joint United Kingdom-Ireland bid to host the 2030 Fifa World Cup, said that a bid would be "very credible"…
Major League Soccer team FC Cincinnati has succeeded in its aims to gain new equity investment to help fund its construction plans, which are an approximate $285m for a new stadium and training ground.
Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.