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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
USTA completes US Open renovation on time and on budget
Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.
Evening entertainment | Why US Open is adding new night schedule
The grand slam is marking its 50th anniversary with the opening of the new 14,000-capacity Louis Armstrong Stadium, complete with retractable roof. Katrina Adams, the president of the United States Tennis Association, spoke to Bob Williams at the MIT Sloan Sports Analytics Conference to discuss the business and commercial opportunities of the redeveloped arena.
WTA extends supplier deal with Cambridge Global Payments
Payment services and currency exchange company Cambridge Global Payments has extended its global sponsorship of the Women’s Tennis Association (WTA) through 2022.
Tennis agency Tennium seizes Barcelona Open contract from IMG
The Barcelona Open, an ATP 500 clay-court tournament, has ended its 30-year association with IMG, opting instead to enter into a three-year management contract with emerging tennis agency Tennium
Mastercard extends with Australian Open, Marriott Bonvoy serves up ATP Cup deal
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Piqué touts ‘super event’ amid Davis Cup, ATP Cup duel
Gerard Piqué, founder and chairman of Kosmos, has floated the prospect of a “super event” in association with the Association of Tennis Professionals (ATP), reflecting on the first edition of the new-…
MiLB president O’Conner elected to fourth term amid fractious MLB talks
Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex
Football and Rocket League: A burgeoning relationship on the rocks
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.