Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.
The All England Lawn Tennis Club – operator of the Wimbledon grand slam – moved a step closer to tripling the size of its ground after members of a nearby golf course agreed to hold a vote on whether …
The Association of Tennis Professionals (ATP) has teamed up with Tennis Australia to confirm the return of the World Team Cup to the men’s calendar, potentially setting up a clash with the International Tennis Federation’s (ITF) plans to overhaul the Davis Cup.
Belgian police have today (Tuesday) detained 13 people as part of a wide-ranging investigation involving authorities from other nations into suspected match-fixing in the lower levels of professional tennis.
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.