France

Latest Features

After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports.

PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.

周日进行的一级方程式美国大奖赛在法国免费数字地面频道TMC上的平均观看人数达到了93.6万人。

In association with the International Judo Federation.

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

French pay-television broadcaster Canal Plus has been fined between €3m ($3.4m) and €5m for the ‘forced sale’ of a subscription offer to 430,000 customers. The

Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.

German supermarket Lidl will not extend its title sponsorship of the French handball league after the 2020-21 season

European Professional Club Rugby has announced that it is seeking new venues for its Champions Cup and Challenge Cup finals this year after abandoning plans to host the matches in Marseille

Features

After authorities finally gave the green light to the redevelopment of Roland-Garros - following years of false starts - SportBusiness International examines the plan to add breathing space to the cluttered venue.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the South African bid.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the Irish bid.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the three contenders' bids.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the French bid.

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

With less than seven months to go until the host city of the 2024 summer Olympic Games is announced, sustainability has become a central theme for the remaining bidders - Los Angeles and Paris. Mark Bisson analyses Paris' credentials.

Fan engagement consultant Mark Bradley visits the Parc des Princes for Paris Saint-Germain v AS Monaco in French football's Ligue 1.

This episode of Eurosport's Sport&Co series looks at FISU's project Lausanne in Motion which looks to celebrate the benefits of sport and physical activity and aims to promote the benefits of sport at university.

The latest instalment of Eurosport's Sport&Co series looks at the partnership between European football giants Real Madrid and Hankook Tyres.

Who’d have thought that one of the world’s most popular holiday destinations would use sports tourism to drive in visitors? Christian Sylt goes behind the scenes at Disney World’s ESPN Wide World of Sports complex.

The latest instalment of Eurosport's Sport&Co series reviews FISU Forum 2016, where participants debated issues surrounding university sport and sport in general.

For the past four editions of the French Open at Roland-Garros, primary sponsors Dongfeng Peugeot (Peugeot’s partner in China), watchmaker Longines and lifestyle brand Lacoste helped create 'Roland-Garros in the City'.

Noël Le Graët, president of the Fédération Française de Football, told Frank Dunne why this summer’s Euro 2016 competition is so important for France – and not just French football.

Matt Cutler looks at four innovative sports venues opening this year. What are their unique features and how will they create revenue-generation opportunities for their owners whilst taking the live fan experience to a new level?

The Curragh and Longchamp, two of the most famous names in horse racing, are undergoing transformations. Ryan Herman reports.

Kevin Roberts investigates why and how brands are attracted to French sports properties.

SportBusiness International looks at the major sports events on the horizon for France, as well as its battlefield television broadcast industry.