France
Paris 2024 agrees sponsorship deal with athlete caterer Sodexo
The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company
NTT adds women’s Tour de France to sponsorship portfolio
Global technology and business solutions provider NTT has agreed a deal to sponsor the women’s Tour de France ahead of its return to the calendar next year.
Second bidding round for France national team’s domestic media rights
Bidding for domestic broadcast rights to France’s national team matches from 2022 to 2028 has gone to a second round, it has been reported.
France’s LFP tells Fifa not to ‘trivialise’ World Cup
France’s Professional Football League (LFP) has become the latest body to speak out against Fifa’s plans to transform the World Cup into a biennial tournament, stating the event must be “preserved and n…
BeIN acquires NCAA rights in France in ESPN deal
Subscription broadcaster beIN Sports has acquired rights in France to National Collegiate Athletic Association (NCAA) events through an agreement with US sports broadcaster ESPN
France and Spain in, Australia and NZ out of Sevens Series
Venues in France and Spain will host HSBC World Rugby Sevens Series events for the first time in 2022, but events in Australia and New Zealand have dropped out due to pandemic-related logistics difficulties
ASO signs Santini to replace Le Coq Sportif as yellow jersey supplier
The Amaury Sport Organisation has expanded its association with Italian sportswear company Santini to include the supply of the yellow jersey for the Tour de France
Solary esports team adds Lutti in latest Sportfive-brokered deal
French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency
Labrune: Creating LFP commercial entity that attracts investors is a financial imperative
Vincent Labrune, president of France’s Professional Football League (LFP), has said that it is “imperative” for the organisation to establish a commercial subsidiary to secure the future of the sport in th…
Racing 92 signs latest extension with main sponsor Natixis
French rugby union club Racing 92 has signed an extension with its headline sponsor, corporate investment bank Natixis
Infront brokers Stade Toulousain renewal with Chausson Matériaux
French rugby union club Stade Toulousain has signed an extension to its sponsorship contract with building materials provider Chausson Matériaux.
Lyon extends association with EA Sports in Sportfive-brokered deal
French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency
Idéal Pneu becomes OL Féminin’s official tyre in Sportfive-brokered deal
French football club Olympique Lyonnais has struck a three-year sponsorship deal for its women's team with tyre brand Idéal Pneu.
FFF president Le Graët ‘not opposed’ to biennial World Cup
Noël Le Graët, the president of the French Football Federation, has said that he is “not opposed” to a proposal from global governing body Fifa to turn its showpiece World Cup tournament into a biennial event…
France’s National Assembly gives green light to anti-piracy law
France’s National Assembly has approved a new law which is designed to tackle piracy of “cultural works in the digital age”.
T
Zumub adds AS Monaco to club portfolio
French Ligue 1 football club AS Monaco has signed a sports nutrition category sponsorship deal with Zumub, an online retailer of sports nutrition supplements and products
Point.P sponsors top division of women’s football in France
French home improvement company Point.P has signed as an official partner of the Division 1 Féminine, the top-flight women’s football league in France.