France

The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company

Global technology and business solutions provider NTT has agreed a deal to sponsor the women’s Tour de France ahead of its return to the calendar next year.

Bidding for domestic broadcast rights to France’s national team matches from 2022 to 2028 has gone to a second round, it has been reported.

France’s Professional Football League (LFP) has become the latest body to speak out against Fifa’s plans to transform the World Cup into a biennial tournament, stating the event must be “preserved and n…

Subscription broadcaster beIN Sports has acquired rights in France to National Collegiate Athletic Association (NCAA) events through an agreement with US sports broadcaster ESPN

Venues in France and Spain will host HSBC World Rugby Sevens Series events for the first time in 2022, but events in Australia and New Zealand have dropped out due to pandemic-related logistics difficulties

The Amaury Sport Organisation has expanded its association with Italian sportswear company Santini to include the supply of the yellow jersey for the Tour de France

French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency

Vincent Labrune, president of France’s Professional Football League (LFP), has said that it is “imperative” for the organisation to establish a commercial subsidiary to secure the future of the sport in th…

French rugby union club Racing 92 has signed an extension with its headline sponsor, corporate investment bank Natixis

French rugby union club Stade Toulousain has signed an extension to its sponsorship contract with building materials provider Chausson Matériaux.

French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency

French football club Olympique Lyonnais has struck a three-year sponsorship deal for its women's team with tyre brand Idéal Pneu.

Noël Le Graët, the president of the French Football Federation, has said that he is “not opposed” to a proposal from global governing body Fifa to turn its showpiece World Cup tournament into a biennial event…

France’s National Assembly has approved a new law which is designed to tackle piracy of “cultural works in the digital age”. T

French Ligue 1 football club AS Monaco has signed a sports nutrition category sponsorship deal with Zumub, an online retailer of sports nutrition supplements and products

French home improvement company Point.P has signed as an official partner of the Division 1 Féminine, the top-flight women’s football league in France.