France

Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

Paris 2024 has continued preparations for the summer Olympic and Paralympic Games by forming two new committees dedicated to financial control and ethics.

Euroleague Basketball has today (Thursday) confirmed expansion plans for its club competitions, with two-year licenses being granted to teams in Germany and France.

French Ligue 1 football club Montpellier has revealed plans for a new stadium as part of what is claimed to be an unprecedented agreement between public and private entities.

Uefa, football’s European governing body, will review a decision by investigators that French Ligue 1 club Paris Saint-Germain complied with Financial Fair Play (FFP) rules.

Sebastien Chabal, the iconic former France rugby union national team star, has been appointed chairman of a new players’ committee that has been established for the 2023 Rugby World Cup.

The International Equestrian Federation (FEI) has awarded hosting rights for the finale of the 2018-19 Driving World Cup to the French city of Bordeaux.

Golf’s Ladies European Tour (LET) has revealed the Kempferhof Golf Resort near to Strasbourg in France will host the 2019 edition of its European Ladies Open.

The International Olympic Committee has praised Paris for its commitment to staging the 2024 Olympic and Paralympic Games in line with Olympic Agenda 2020 principles as the body concluded its first visit to the French capital since it was awarded the hosting rights.

The organisers of the 2024 summer Olympics in Paris have scaled back construction plans for the Games in response to concerns expressed by the French government’s financial inspectors that they were facing a potential overspend of up to €500m ($616m).

World Rugby has today (Wednesday) announced that Australia, England, France, New Zealand, Portugal and Wales have confirmed their intention to bid for the 2021 Women’s World Cup.