France

Football
Sponsorship & Marketing

Home delivery service Uber Eats has become a new sponsor of the French Football Federation (FFF) in a deal running from June 2022 to the Women's Euro 2025
Football
Media

The Team Marketing agency is to go to market in the UK and France with broadcast rights to Uefa club competitions during the 2024-27 cycle just three weeks after the revamped Champions League format was…
Padel
Media

Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…
Rugby Union
Licensing & Merchandising

Ligue Nationale de Rugby (LNR), organising body of the top two divisions of French club rugby union, is seeking partners to deliver a global non-fungible token (NFT) offering
Basketball
Events

The National Basketball Association has confirmed the return of the NBA Paris Game, with the Chicago Bulls and Detroit Pistons taking part in a regular-season game at the Accor Arena in the French capital …
Football
Media

French media group L'Équipe has retained its package of Uefa Nations League and European Qualifiers rights with European football’s governing body, while also enhancing its offering for the next cycle.
Football
Media

Eintracht Frankfurt’s victory over Rangers in the Uefa Europa League final registered strong ratings in Germany as 8.99 million viewers tuned in to commercial broadcaster RTL.
Football
Sponsorship & Marketing

French football club Stade de Reims has signed a renewal agreement with real estate and land developer, the Hexaom Group
Mixed Martial Arts
Events

The Ultimate Fighting Championship (UFC) will stage its first ever event in France later this year
Football
Sponsorship & Marketing

French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.
Football
Sponsorship & Marketing

Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
Golf
Finance & Law

The Ladies Professional Golf Association's Amundi Evian Championship is increasing its prize fund to $6.5m (€6.2m) this year, which represents a $2m raise from 2021.
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
Tennis
Fan Engagement

The French Tennis Federation (FFT) has made its first move into the metaverse by announcing an NFT venture for the French Open grand slam tournament at Roland-Garros
Rugby Union
Events

Marseille’s Stade Vélodrome will host the final of France’s Top 14 rugby union club competition in 2024, with the Stade de France set to be unavailable due to Paris’s staging of the summer Olympic Games. Fr
Rugby Union
Media

Public-service broadcaster France Télévisions has reached an agreement in principle to retain rights to rugby union’s Six Nations Championship.
Ice Hockey
Media

Pay-per-view and subscription-based sports streaming service Fanseat has further bolstered its ice hockey coverage in France by acquiring rights to the forthcoming 2022 World Championship