France

France's President has identified the Trocadéro and Stade de France as backup options should ambitious plans for the Olympic Games fail to come to fruition due to security concerns.

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 

Broadcasters bidding for domestic rights to French rugby union’s top-tier Top 14 and second-tier Pro D2 will be able to lodge offers across four or five seasons according to the details of the tender announced today (Tuesday).

BeIN Sports, the pay-television broadcaster, is to continue as the rights-holder of the Wimbledon Championships in France for five more editions, following a long period of negotiations.

The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.

Montpellier will become the first French host of a World Table Tennis (WTT) Series event, while a second-tier Champions tournament has also been scheduled for Chongqing, China.

Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.

French rugby union’s Ligue Nationale de Rugby (LNR) will continue its strategy of taking its domestic rights to market well before the expiry of its current agreement by soon launching an invitation t…

Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.

Altice France has today (Friday) announced plans to sell Altice Media, parent of subscription broadcaster RMC Sport, to logistics company CMA CGM Group in a move that seemingly marks the final step in the telco’s move away from premium sports output in the country.

France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.

Staff at TF1 have been informed that the French commercial broadcaster will not be pursuing a direct deal with Fifa for the 2026 men’s World Cup with rival M6 said to be close to securing the free-to-air r…

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.

DAZN has appointed former Canal Plus executive Brice Daumin to lead its French operation as it continues to target domestic rights to the country’s top football league.

The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.

Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…

The French Rugby Federation (FFR) has signed a two-and-a-half-year extension to its shirt sponsorship deal with the Altrad Group, although the agreement includes a reciprocal ethics clause amid the ongoing probe into the company’s chairman, Mohed Altrad.