France

Football
Media

Sports ministers in France, Germany, Italy, Spain and the UK have called for agreements to finally be reached on media rights deals for the forthcoming Fifa Women’s World Cup in their respective countries.
Cycling
Sponsorship & Marketing

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Rugby Union
Events

The French Rugby Federation (FFR) has opted to stage its three home fixtures at next year’s Six Nations Championship away from Paris with matches held in Lille, Lyon and Marseille.
Multi-sport
Sponsorship & Marketing

Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Multi-sport
Industry Moves

The president of the French Olympic Committee (CNOSF), Brigitte Henriques, has quit a little over a year before the start of the Paris 2024 Olympic Games
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Football
Media

Coverage in France of next month’s Uefa European under-21 Championship is to be shown by free-to-air channel W9 and subscription broadcaster beIN Sports.
Football
Events

France’s Professional Football League (LFP) is set to require a new venue for its 2023 Trophée des Champions with organisers in Bangkok reported to be set to drop the hosting rights.
Tennis
Technology

The French Tennis Federation (FFT) has teamed up with Bodyguard.ai to utilise its artificial intelligence technology to combat online harassment of players at the forthcoming French Open
Esports
Media

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Football
Finance & Law

Michele Kang, owner of the National Women's Soccer League's Washington Spirit, has reached an agreement with OL Groupe, owner of Olympique Lyonnais Féminin, to create a multi-team women's football organization, …
Olympic Games
Sponsorship & Marketing

Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games
Football
Media

France’s Professional Football League (LFP) should be bringing in €200m ($217.5m) per year from Ligue 1 international rights in the next cycle, according to league president Vincent Labrune, a far cry from the current fee it receives as part of a long-term agreement with beIN Media Group.
Rugby League
Events

France has pulled out of hosting the Rugby League World Cup in 2025, saying it cannot guarantee the financial viability of the tournament
Multiple Sports
Media

French media group L'Équipe has acquired rights to the this year's Fifa Under-20 World Cup and World Rugby Under-20 Championship in separate deals with football and rugby union’s world governing bodies.
Football
Sponsorship & Marketing

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
Football
Sponsorship & Marketing

Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda