Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
Our latest on Covid-19
MLB rebukes Turner for participating in World Series celebration
League's position does not explain why player wasn't prevented from returning to field
2021 Boston Marathon postponed until at least next fall
The Boston Athletic Association has decided to postpone next year's Boston Marathon until "at least the fall of 2021" in the wake of the global Covid-19 pandemic
Evening entertainment | Why US Open is adding new night schedule
The grand slam is marking its 50th anniversary with the opening of the new 14,000-capacity Louis Armstrong Stadium, complete with retractable roof. Katrina Adams, the president of the United States Tennis Association, spoke to Bob Williams at the MIT Sloan Sports Analytics Conference to discuss the business and commercial opportunities of the redeveloped arena.
US Open retains sponsor portfolio with fee discounts and transparent communications
Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.
AELTC extends multiple sponsorship deals
The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has announced it has renewed official supplier deals with Rolex, Jaguar and Robinson’s.
Tennis Australia CEO plans to fill 50 per cent of seats
Crowds of up to 50 per cent of those admitted in normal years will be able to attend the Australian Open in 2021, Tennis Australia chief executive Craig Tiley has confirmed
Elite tennis to return to London’s O2 with 2022 Laver Cup
Top-level men’s tennis will return to London’s O2 Arena in 2022, with the venue having been announced as the host for the Laver Cup for that year.
French Open attendance to be capped at 1,000 per day
The daily attendance cap at this year’s French Open has been further reduced to 1,000 ahead of the start of the grand slam tennis tournament this weekend.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher
Indian fantasy sports industry can surmount recent legal hurdles, say experts
IPL driving growth in Indian fantasy sports sector
Users predicted to hit 100m this year
Sector continues to face legal challenges
Venue rivalry emerges as New York looks beyond Covid-19
Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.