In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN
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Our latest on Covid-19
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
Blue Jays could start 2021 MLB season in Tampa area
Major League Baseball's Toronto Blue Jays could be forced to start their 2021 campaign in the Tampa area due to ongoing travel restrictions between the United States and Canada in the wake of the Covid-19…
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ATP searching for new director of social media
The ATP Tour is looking to recruit a director of social media as it continues to develop its social media channels and digital ecosystem
Fifa launches music initiative with Universal Music Group
Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
Leeds recruit Grabyo’s Duckmanton to head global content, digital strategy
Premier League side Leeds United has recruited Grabyo’s Aaron Duckmanton as its head of global content and digital strategy.
World Rugby appoints LiveWire to social media role, adds Godson to broadcast team
LiveWire Sport, the UK-based digital content agency, has been appointed in a two-year agreement with World Rugby to lead the international rugby union governing body’s social channel management and paid m…
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India’s Asian Cup bid signals burgeoning ambition to be a sporting power
All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
Jason Siegel | 48-team Fifa World Cup raises the stakes for 2026 host cities
Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup