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SportBusiness International January/February 2018

In this issue we cover the following:

WINTER OLYMPICS  a commercial preview of Pyeongchang 2018

RULE 40 how the IOC’s control over athlete sponsorships is weakening

GIANNI INFANTINO  Fifa’s president talks exclusively to SportBusiness

NEWCASTLE FALCONS  the Premiership rugby club uses data to revive attendances and fan connection

MLS EXPANSION  the who and the why

MLS PRO-REL  USSF election brings the big debate back

DIGITAL ROUNDTABLE  experts predict the digital developments of 2018

SAUDI ARABIA  what its political reforms mean for sport

ROLAND GARROS  the commercial impact of its long-awaited redevelopment

MONEY-CAN’T-BUY HOSPITALITY  the clubs taking fan experiences to the max

BEING BRILLIANT – behavioural scientist Kevin Brilliant on loyalty card schemes

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After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.