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SportBusiness International January/February 2018

In this issue we cover the following:

WINTER OLYMPICS – a commercial preview of Pyeongchang 2018

RULE 40 – how the IOC’s control over athlete sponsorships is weakening

GIANNI INFANTINO – Fifa’s president talks exclusively to SportBusiness

NEWCASTLE FALCONS – the Premiership rugby club uses data to revive attendances and fan connection

MLS EXPANSION – the who and the why

MLS PRO-REL –  USSF election brings the big debate back

DIGITAL ROUNDTABLE – experts predict the digital developments of 2018

SAUDI ARABIA – what its political reforms mean for sport

ROLAND GARROS – the commercial impact of its long-awaited redevelopment

MONEY-CAN’T-BUY HOSPITALITY – the clubs taking fan experiences to the max

BEING BRILLIANT – behavioural scientist Kevin Brilliant on loyalty card schemes

To download the complete issue click here

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