Matthew Mower | Is Anthony Joshua still a knockout when it comes to brand partnerships?
The British heavyweight is on the comeback trail and Matthew Mower of Publicis Sport & Entertainment believes brands should consider him a risk worth taking
Getty Images partners with LTA to create women’s tennis exhibition
Photographic agency Getty Images has partnered with the Lawn Tennis Association (LTA), the national governing body for tennis in the UK, to create a photography exhibition celebrating women’s tennis a…
UMass Amherst tops 2022 SportBusiness Postgraduate Rankings
The University of Massachusetts Amherst MBA/MS Sport Management and MS Sport Management course has been named as the world’s best postgraduate sports management programme in the 11th edition of the SportBusiness P…
Stephen Taylor Heath | Uefa still faces delicate decision over Gazprom deal
Stephen Taylor Heath, head of sports law, JMW Solicitors, asks whether the actions of the Russian state in Ukraine give Uefa grounds to completely terminate its sponsorship deal with Russian firm Gazprom and examines the wider implications of the conflict for sport.
Piers Dryden | Care needed with NFT deals to avoid IP infringements
As with any licensed digital content, NFTs are beholden to copyright and intellectual property law. Piers Dryden, head of technology at independent law firm Brabners, urges rights-holders to conduct due diligence before engaging with the sector.
3D virtual event GSTS 2022 promises to unlock the metaverse for sport
The 2022 Global Sportstech Summit brings some of the leading sports brands, clubs, federations and investors together with the cutting-edge technology firms and start-ups that will shape the future of…
Chris Hurst | Women’s sport more visible than ever, but it still needs to build repeat viewership
With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.
David Hasenfratz | Personalised advertising is on the horizon for sport
David Hasenfratz, chief technology officer for virtual advertising firm UniqFEED, argues personalised pitchside advertising will soon be possible in sport and describes the technological steps that will be needed to deliver it.
BK8 signs regional betting sponsorships with five LaLiga sides
Online betting operator BK8 has become the 'Official Asian Betting Partner' of Spanish LaLiga sides Athletic Club Bilbao, Elche, RCD Mallorca, Valencia and Villarreal
Video | How real-time engagement creates new revenue opportunities for sport
In this sponsored video, specialist streaming technology company Agora explains how sports right-holders can uncover new revenue streams by adding real-time engagement features to their streaming platforms
Harry Eckersley | Why history is on the side of The Hundred
Harry Eckersley, senior group marketing executive for CSM Sport and Entertainment, the exclusive commercial agency for The Hundred, argues the success of competitions like Kerry Packer’s World Series Cricket and the IPL show that the ECB's new 100-ball competition will thrive - in spite of scepticism from the media
Getty Images to become official photographic agency of Wolves
English Premier League football team Wolverhampton Wanderers have agreed a deal for photographic agency Getty Images to become its exclusive photographic provider