Online betting operator BK8 has become the 'Official Asian Betting Partner' of Spanish LaLiga sides Athletic Club Bilbao, Elche, RCD Mallorca, Valencia and Villarreal
In this sponsored video, specialist streaming technology company Agora explains how sports right-holders can uncover new revenue streams by adding real-time engagement features to their streaming platforms
Harry Eckersley, senior group marketing executive for CSM Sport and Entertainment, the exclusive commercial agency for The Hundred, argues the success of competitions like Kerry Packer’s World Series Cricket and the IPL show that the ECB's new 100-ball competition will thrive - in spite of scepticism from the media
English Premier League football team Wolverhampton Wanderers have agreed a deal for photographic agency Getty Images to become its exclusive photographic provider
Team GB sponsor Yoplait Kids has unveiled the six Team GB ambassadors to front its new creative campaign, including double Olympic rowing champion Helen Glover MBE and 12-year-old skateboarder Sky Brown
Ahead of Euro 2020, Paul Murphy, Uefa digital image expert, and Paul Gilham, Getty Images senior director, describe the relationship between the governing body and its official photographic agency, and how this year’s event will set new benchmarks in the speed of image delivery
The winners of the 2021 Sports Technology Awards have been revealed in a virtual ceremony attended by sports rights-holders, brands and the industry’s leading technology firms.
Anatoly Vorontsov, CEO and founder of Moscow-based streaming platform Sportrecs.com, describes how the company is working with sports rights-holders to monetise their content
Marco Bogarelli, a former president of Infront Italy and a visionary of the business of sport, has passed away at the age of 64
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
The accelerated uptake of technology in relation to fan engagement and sponsorship comes under the spotlight this week in a free SportBusiness webinar
Italy's Politecnico di Torino has signed a five-year agreement with consultancy AWE Sport to work on initiatives to improve the environmental footprint of major sports events through education and innovation