Fan Engagement
Leaders Week | Sponsorship, data, digital media and esports
Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.
Market raider | The breathless rise of India’s Pro Kabaddi League
Finnish football’s data-driven approach to growth
The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.
Picture perfect | FanCam links spectators and sponsors through the ultimate crowd-selfie
FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds.
The Secret Fan | England v West Indies, Nottingham
Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.
Abu Dhabi: Part 4 | A growing reputation in world sport
Abu Dhabi serves as an irresistible draw to an increasing number of sports clubs, federations and organisations every year.
Abu Dhabi: Part 3 | Why Emirate is such a winner for fans
Abu Dhabi’s reputation as a host of stellar events across a wide variety of sports has attracted a broad range of international federations and sports governing bodies in recent years.
Abu Dhabi: Part 2 | World class training facilities
The combination of climate and accessibility means that the Emirate provides a convenient and attractive option for professional sports teams and individual athletes.
Abu Dhabi: Part 1 | Open to the world
HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council explains how the Emirate’s continuing investment in a world class sports infrastructure serves the local population and the international community.
ASHGABAT 2017: Part 4 | What next for Ashgabat?
AIMS president and IFMA General Secretary Stephan Fox pays tribute to Ashgabat's hosting of AIMAG 2017.
ASHGABAT 2017: Part 3 | Turkmen athletes deliver to an expectant nation
Turkeminstan's hero wrestler and multiple gold-medal winner Seydi Batyrow on the joy of competing at AIMAG 2017.
ASHGABAT 2017: Part 2 | The start of something special
Dayanch Gulgeldiyev, Chairman of the 5th AIMAG Executive Committee, discusses the overwhelming success of 5th Asian Indoor and Martial Arts Games, and the future of Ashgabat as an event-hosting destination.
ASHGABAT 2017: Part 1 | Lift off
Ashgabat, capital of the central Asian country of Turkmenistan, exploded onto the world sporting stage in style when its gleaming new Olympic Complex hosted the 5th Asian Indoor and Martial Arts Games.
PERFECT 10 | After a decade in sports media, Perform is still ahead of the game
Perform has become a leader in the sports media and digital content sector over the last 10 years thanks to successful partnerships with organisations that share its vision and innovative approach. Here, some of Perform’s most celebrated clients from across the industry discuss the secrets of its success.
Hot to trot | Why dressage is yielding such interest from fans and sponsors
Equestrian dressage is one of the few sports to attract a fan base that is both predominantly female and in the higher income bracket. Add to this its increasing global popularity, and you understand why sponsors are taking such a keen interest.
LaLiga | A global challenge
LaLiga has reached out to its global network of broadcast partners to gain as much knowledge as possible in order to step up the fight against audiovisual piracy.
LaLiga | On the right side of the law
LaLiga has positioned itself on the cutting edge of the fight against audiovisual piracy, with a finely-tuned strategy that aims to clamp down on violations through detection, prevention and education.
Opinion | The fight for crossover appeal
While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.