Fan Engagement

Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.

Kabaddi is several thousand years old and played by millions of people, but has only taken off as a commercial proposition in the last four years thanks to the launch of the Star India-backed Pro Kabaddi League. Frank Dunne finds out more.

The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives. 

FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds. 

Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.

Abu Dhabi serves as an irresistible draw to an increasing number of sports clubs, federations and organisations every year.

Abu Dhabi’s reputation as a host of stellar events across a wide variety of sports has attracted a broad range of international federations and sports governing bodies in recent years.

The combination of climate and accessibility means that the Emirate provides a convenient and attractive option for professional sports teams and individual athletes.

HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council explains how the Emirate’s continuing investment in a world class sports infrastructure serves the local population and the international community.

AIMS president and IFMA General Secretary Stephan Fox pays tribute to Ashgabat's hosting of AIMAG 2017.

Turkeminstan's hero wrestler and multiple gold-medal winner Seydi Batyrow on the joy of competing at AIMAG 2017.

Dayanch Gulgeldiyev, Chairman of the 5th AIMAG Executive Committee, discusses the overwhelming success of 5th Asian Indoor and Martial Arts Games, and the future of Ashgabat as an event-hosting destination.

Ashgabat, capital of the central Asian country of Turkmenistan, exploded onto the world sporting stage in style when its gleaming new Olympic Complex hosted the 5th Asian Indoor and Martial Arts Games.

Perform has become a leader in the sports media and digital content sector over the last 10 years thanks to successful partnerships with organisations that share its vision and innovative approach. Here, some of Perform’s most celebrated clients from across the industry discuss the secrets of its success.

Equestrian dressage is one of the few sports to attract a fan base that is both predominantly female and in the higher income bracket. Add to this its increasing global popularity, and you understand why sponsors are taking such a keen interest.

LaLiga has reached out to its global network of broadcast partners to gain as much knowledge as possible in order to step up the fight against audiovisual piracy.

LaLiga has positioned itself on the cutting edge of the fight against audiovisual piracy, with a finely-tuned strategy that aims to clamp down on violations through detection, prevention and education.

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.