Fan Engagement

Equestrian dressage is one of the few sports to attract a fan base that is both predominantly female and in the higher income bracket. Add to this its increasing global popularity, and you understand why sponsors are taking such a keen interest.

LaLiga has reached out to its global network of broadcast partners to gain as much knowledge as possible in order to step up the fight against audiovisual piracy.

LaLiga has positioned itself on the cutting edge of the fight against audiovisual piracy, with a finely-tuned strategy that aims to clamp down on violations through detection, prevention and education.

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Ravi Krishnan is a former managing director and senior vice president for IMG South Asia and the co-founder and CEO of Stepathlon, India. He discusses the seismic changes he has witnessed across the Indian sports market over the last two decades.

The Invictus Games begins in Toronto on Saturday, with more than 500 athletes from 17 nations set to compete in front of packed stands and global TV audiences. Mark Bisson finds out why the event has proved such a success for athletes, fans and commercial partners since its launch in 2014. 

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

Fan Tracker: Media Consumption incorporates data from online surveys conducted late last year and earlier this year by SportBusiness Group’s research partner, SMG Insight / YouGov.

LaLiga, which operates Spain’s top two football divisions, is taking innovative steps in its efforts to protect the integrity of the game at home and abroad

Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style

From perfect strawberries to ultra-efficient queues, Dominic Bliss discovers why the All England Club is still the cream when it comes to entertaining thousands of tennis fans at Wimbledon each year.

Kevin Roberts examines some of the more exotic sporting fare on offer in one of the few summers without a major football tournament.