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Finnish football’s data-driven approach to growth

VERONA, ITALY - JUNE 06: Stephan El Shaarawy (C) of Italy is tackled by Paulus Arajuuri of Finland during the international friendly match between Italy and Finland on June 6, 2016 in Verona, Italy. (Photo by Valerio Pennicino/Getty Images)

The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives. 

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