Fan Engagement

The LaLiga Global Network will build on a productive first year by continuing to explore fruitful partnerships around the world, according to Oscar Mayo, LaLiga’s director of international development.

LaLiga’s Global Network is taking Spanish football’s top property – and its teams – to a wider audience than ever before.

This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.

When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN

In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer

After authorities finally gave the green light to the redevelopment of Roland-Garros - following years of false starts - SportBusiness International examines the plan to add breathing space to the cluttered venue.

Abu Dhabi will take centre stage as two of the world’s top football competitions, the FIFA Club World Cup UAE 2017-2018 and AFC Asian Cup UAE 2019, come to town. Alexis Dijksterhuis of Abu Dhabi-based ticketing and events company FLASH Entertainment is relishing the prospect.

The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.

In this month's issue we cover the following: SPORTBUSINESS EXECUTIVE OF THE YEAR – the 20 executives who have made the weather in 2017 PRO KABADDI LEAGUE – India’s under-the-radar success WOMEN’S

Richard Mulligan swaps Disney’s Magic Kingdom for an evening of NBA wizardry in Orlando.

In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing. 

In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.

An increasing number of sports stadia are installing wireless charging in hospitality suites and communal areas to cater for the latest generation of mobile phones. Ben Cronin asks Dan Bladen, chief executive of wireless charging company Chargifi, about the technology.