HomeBusinessIce HockeyUSA

The Golden goose | How the Knights hit the jackpot in Vegas

LAS VEGAS, NV - JUNE 07: Nate Schmidt #88 of the Vegas Golden Knights skates against the Washington Capitalsduring the first period in Game Five of the 2018 NHL Stanley Cup Final at T-Mobile Arena on June 7, 2018 in Las Vegas, Nevada. The Capitals defeated the Golden Knights 4-3. (Photo by Harry How/Getty Images)

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

Most recent

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.

Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team” M

Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.