National Hockey League (NHL)
Amazon deals with famed F1 series producer to continue ice hockey push
Amazon's impending entrance into live ice hockey broadcasting is to be complemented with a behind-the-scenes docuseries focused on some of the National Hockey League's top players.
Budweiser returns as an official beer of NHL in Canada
Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
Canadian breakthrough for Amazon in NHL deal with Rogers
The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.
NHL approves Utah franchise with $1.2bn Coyotes sale to SEG
The National Hockey League's board of governors, made up of league owners, has approved the $1.2bn (€1.1bn) sale of the Arizona Coyotes to Smith Entertainment Group (SEG), the owners of several Utah pro sports franchises.
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
Jazz owner Smith submits bid for NHL team in Utah
Smith Entertainment Group (SEG) has formally requested the National Hockey League to initiate an expansion process to bring a franchise to Utah
NHL, Diamond Sports agree to keep 11 teams on Bally Sports RSNs
The National Hockey League and Diamond Sports Group (DSG) have reached an agreement to keep 11 NHL teams on Bally Sports regional sports networks (RSNs) through the end of the season
Deltatre adds NHL to major league portfolio
The National Hockey League (NHL) has become the fourth North American major sports league to align with Deltatre, with the sports technology company introducing a new digital experience.
TNT Sports to show NBA, NHL, US Soccer games at Cosm’s immersive venues
Technology and entertainment company Cosm and pay-TV broadcaster TNT Sports have announced a multi-year deal for Cosm to produce and present live sporting events from TNT in immersive 8K+ at its planned…
NHL extends global deal with Fastenal
The National Hockey League (NHL) has extended its agreement with global supply chain solutions and industrial distribution company Fastenal in a multi-year deal
NHL, NHLPA extends longstanding Enterprise sponsorship
The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
NHL sponsor BioSteel files for bankruptcy protection
Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
NHL considers digital ad board changes after fan complaints
The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
NHL engages MVP Index for dasherboards programme
The National Hockey League has announced that sponsorship analysis platform MVP Index will become the league’s strategic partner for valuation and asset measurement of its Digitally Enhanced Dasherboards (…
NHL adds Presidio sponsorship, tech for NHL Draft app
The National Hockey League has added global digital services and solution provider Presidio as the league's official technology innovation partner in a multi-year, North American partnership deal
NHL’s Anaheim Ducks sign first-ever jersey sponsor
The National Hockey League's Anaheim Ducks have announced a three-year deal with Western National Property Management that will see the company's logo on the team's home and alternate jerseys
NHL’s Bettman commits to Arizona, updates on Ottawa Senators sale
National Hockey League commissioner Gary Bettman has said that the league is committed to keeping the Arizona Coyotes in Arizona after voters in Tempe rejected a referendum for a new arena
NHL’s Coyotes’ $2.1bn arena plan rejected in vote
The National Hockey League's Arizona Coyotes' plan to build a new arena in Tempe, Arizona, is in limbo after voters rejected the plan