National Hockey League (NHL)
NBA, NHL Playoff first rounds enjoy viewership spikes
The first rounds of the National Basketball Association and National Hockey League playoffs have drawn major increases in viewership on Warner Bros. Discovery and Disney-owned platforms ESPN and ABC
Snoop Dogg joins Sparks’ Senators bid
Hip-hop artist and entrepreneur Snoop Dogg has announced on Instagram that he has joined Los Angeles-based businessman Neko Sparks' bid to buy the National Hockey League's Ottawa Senators
NHL launches metaverse experience on Roblox
The National Hockey League has announced that it is launching a metaverse experience called NHL Blast on global immersive platform Roblox
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
NHL to host preseason games in Australia for first time
The National Hockey League has announced its first-ever games in the Southern Hemisphere, with two preseason games between the Los Angeles Kings and Arizona Coyotes set to be played at Rod Laver Arena…
Veikkaus named an official sportsbook of NHL in Finland
State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
NHL commissioner Bettman: No expansion in near future
National Hockey League commissioner Gary Bettman has said he is pleased where the league is at and that he does not foresee expansion in the near future
NHL launches youth street hockey league
The National Hockey League has announced the launch of an official youth street hockey league, NHL Street, in a partnership with youth sports experience company RCX Sports
NHLPA names labor secretary Walsh as executive director
The National Hockey League Players Association has named Marty Walsh as the union's new executive director after a nine-month search
ESPN, Disney to air animated NHL game
The National Hockey League, domestic rights-holder ESPN and Disney Channel have created a first-ever live, animated NHL game telecast that will feature the Washington Capitals and New York Rangers on March…
NHL unveils sponsor activations for Stadium Series pregame event
The National Hockey League will have a slew of pregame sponsorship activations at the upcoming Stadium Series outdoor game between the Carolina Hurricanes and Washington Capitals in Raleigh, North Carolina,…
NHL taking Hockey Day to Czech Republic and Finland
The National Hockey League is taking Hockey Day community events to Czech Republic and Finland for the first time in March as the league seeks to increase global fan engagement
NHL’s Wachtel: Virtual advertising dasherboards have lifted ‘overall enterprise value’ of league
The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
Unibet named NHL’s sports betting partner in Sweden
The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Toronto to host 2024 NHL All-Star Game
The Toronto Maple Leafs will host the 2024 Honda NHL All-Star Game at Scotiabank Arena, marking the ninth time the Canadian city will host the National Hockey League's tentpole event.
Jersey Mike’s Subs enters major US sports landscape with NHL deal
The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.