Merchandising

Esports
Sponsorship & Marketing

Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Football
Sponsorship & Marketing

AC Milan has added global e-commerce platform eBay to its sponsorship portfolio. The deal makes the platform the 'Official Marketplace' of the current Italian Serie A holders
Rugby Union
Business

New Zealand Rugby chief executive Steve Tew has overseen a turnaround from NZ$15m losses to NZ$33m profit in ten years
American Football
Stadia

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater
Football
Licensing & Merchandising

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.
Tennis
Events

Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.
Business

Economic theory says more choice is a good thing, but this underestimates the emotional and cognitive toll of evaluating multiple options. In his latest column, Kevin Brilliant, the Chicago Bulls’ senior manager of business strategy & analytics and a behavioral scientist, explains why teams would be well-advised to limit the number of product lines they sell to fans.

Ice Hockey
Business

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.