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Nascar searching for new ways to return to relevance after decade of decline
Organisers admit they 'lost their way' by alienating core fanbase
TV ratings and attendances down significantly, while many sponsors have left
Pittsburgh Steelers steal a march on rivals in international social media battle
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.
Comeback or a temporary correction? NFL domestic TV audiences recover in 2018-19
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
LeBron goes west, NBA domestic TV audiences go south in 2018-19
Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.
ESPN’s X Games using licensee model in second push at global growth
As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.
Philadelphia Flyers ride the coattails of social media sensation Gritty – and promise he’ll never sell out
Mascot is most-followed on Twitter of all US major professional sports and collegiate teams
Companies looking to partner with Flyers directly because they want association with Gritty
Atlanta United use fans as ambassadors to enter global elite for attendance
MLS team averaged over 53,000 fans per game last year in just the club's second season
Gate revenue on a par with teams in world's top-five leagues, says club president Eales
Monumental gets gambling head start with Wizards betting broadcasts
'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers
Broadcasts are also pilots for 'totally synchronised' sports betting programming
49ers draw on SAP partnership to improve fan experience in real time
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium
Mixed-use development with sportsbook planned to capitalise on sports betting legislation
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AMB Group utilising Super Bowl LIII to join rotation of NFL’s showpiece game
Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership
Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
Atlanta’s unified Host Committee model offers template for other US host cities
Core group organising three major events in as many years at Mercedes-Benz Stadium
Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
LA Rams use Super Bowl run to showcase $5bn stadium complex
Team using moment in spotlight to help fund construction of transformative new venue
Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals
North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18
Cancelled Miami ga
Alliance of American Football bets on player data to fill NFL off-season void
Wearable devices will enable biometric data to be used in-game and in real time for wagering
App has been created that will allow gamblers to simultaneously watch a game and bet on it
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IMG confident Circuit of Americas investment will help World Rallycross to go global
Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States
New potential sponsors already in discussions to partner with World RX following move
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
London is just the start of the NFL’s plans for global domination
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
Jaguars’ leap into London boosts ‘local’ revenues and offers long-term growth platform
The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.