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Latest Features

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.

Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem

Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.

Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.

Jason Mezrahi, founder of daily fantasy sports and betting information company Win Daily Inc., explains how his company responded the Covid-19 pandemic by increasing payroll and marketing budgets and freezing membership payments

NBC Sports has announced that it will begin to integrate PointsBet odds into gameplay of its free-to-play sports gaming app NBC Sports Predictor

The International Women’s Cup, a new exhibition tournament featuring women's soccer teams from the United States and Europe, will debut this summer at Lynn Family Stadium in Louisville, Kentucky.

"Sunday Night Baseball" announcer team remains in place amid MLB rights negotiations

The World Poker Tour has been sold by parent company Allied Esports Entertainment to privately-held investment vehicle Element Partners in a deal which totals more than $78m (€64m).

Features

Chris and Angie Long tell SportBusiness about the opportunities and challenges of acquiring an NWSL expansion team in Kansas City just six months prior to the 2021 season.

Foley & Lardner LLP's Nicole Marschean explores the legal hurdles MLB teams must look at surrounding their ticketing strategies in preparation for the 2021 season

SportBusiness US Editor Eric Fisher on trying to fill empty seats, both here and across the industry

Triller co-owner Ryan Kavanaugh tells SportBusiness how the Tyson-Jones fight came together and how the social media platform is looking to use live sports to compete in the short-form digital space.

Chuck Greenberg, veteran minor league baseball club owner and chairman and managing partner of the State College (Pennsylvania) Spikes discusses the historic shift of the franchise from the lower-levels of professional baseball to a new amateur league aimed at showcasing draft-eligible players.

After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.

Former UK Athletics chief executive Niels de Vos talks about his new role as executive director for the Oregon 2022 World Athletics Championships, and explains how the event is trying to pioneer a more cost-efficient and athlete-centric hosting model.

At extremely short notice, MLS moved its Western Conference Semifinal game between Sporting Kansas City and Minnesota United back a day to gain coverage on the main Fox network. League executive Seth Bacon tells Bob Williams how the switch happened.

Jason Howarth, Panini America's vice-president of marketing, tells SportBusiness how the industry has looked to capitalize on the rising popularity and value of trading cards

Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.

SportBusiness US Editor Eric Fisher explores how the American media and entertainment giant is at the fulcrum of large-scale change across the sports industry

Saul 'Canelo' Álvarez has departed his deal with Golden Boy Promotions, tearing up his 10-fight deal with DAZN in the process after only two events. Callum McCarthy explores how the boxer made himself a free agent.

USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.

Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.

Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports

Operating without large-scale revenue guarantees and dedicated media networks enjoyed by many of the Power Five conferences, mid-major conferences and their member schools are facing their own particular challenges amid the ongoing Covid-19 pandemic. Pete Garcia, athletic director of Conference USA's Florida International University, discusses the current situation with US Editor Eric Fisher.

Matthew Glendinning looks at the details of the AB InBev-owned beer brand's extension with the golf major.

The Sinclair-owned outlet continues its rapid rise by becoming the exclusive home of the ATP Tour in US and debuting an international streaming service. Bob Williams reports.

Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher