USA

Baseball
Media

Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV
Basketball
Media

The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
Multiple Sports
Fan Engagement

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Cricket
Governance

The International Cricket Council has given USA Cricket a year to put its house in order and will review the recent T20 World Cup co-hosted by the United States and West Indies.
Football
Media

CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
Basketball
Media

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
Basketball
Sponsorship & Marketing

The new women's three-on-three (3x3) basketball league, Unrivaled, has announced its first founding partner in Ally Financial.
Basketball
Sponsorship & Marketing

Fantasy gaming and sportsbook operator DraftKings has signed up as the second official betting partner of the Women’s National Basketball Association (WNBA), joining its rival FanDuel.
Basketball
Sponsorship & Marketing

The Los Angeles Lakers has announced the hiring of Wasserman as its exclusive commercial agency and tasked it with securing international sponsorships to grow the Lakers' reach and visibility worldwide
Football
Media

Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)
Basketball
Sponsorship & Marketing

US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Basketball
Media

The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
US College Sport
Media

US college sport's Atlantic Coast Conference (ACC) has been ordered to hand over its media-rights agreements to Florida State University (FSU), which is continuing its break-away bid
US College Sport
Finance & Law

A US appeals court has ruled that some college athletes may qualify as employees under federal wage laws, in what is another setback to the National Collegiate Athletic Association in its long-running…
Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
American Football
Finance & Law

The National Football League is set to allow each of its 32 franchises to sell to private equity investors, albeit up to a limit of 10 per cent only, commissioner Roger Goodell has declared
US College Sport
Media

Legends, the global experiences firm, has expanded its role in the US college sports scene, signing a 10-year multi-media rights partnership with Florida State University (FSU)
Golf
Sponsorship & Marketing

Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.