USA

Latest Features

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.

With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement

Natalie Portman and Serena Williams are among the 33-strong, female-led ownership group of the NWSL's latest expansion team, which has high hopes that "the world will pay attention" to its efforts on and off the field. Bob Williams reports

Pro Football Hall of Fame president David Baker tells SportBusiness how the iconic facility in Canton, Ohio, is looking to overcome calling off Hall of Fame Game and postponing its centennial enshrinement ceremony this year due to the Covid-19 pandemic

The Big Ten and Pac-12 conferences have both voted to postpone all fall sports seasons, including college football, in the wake of the global Covid-19 pandemic, with hopes of playing in spring 2021

Riot Games’ League of Legends Championship Series (LCS) has struck a multiyear partnership with restaurant chain Buffalo Wild Wings, which has been designated the esports competition's official sports b…

US stock car racing series Nascar has struck a multiyear sports betting partnership with online gaming company BetMGM, which has been designated an authorized gaming operator of the organization.

North Carolina-based auto racing organization Spire Motorsports has completed an agreement to purchase the assets of Nascar Cup Series team Leavine Family Racing

Features

Faced with the loss of nearly two-thirds of the regular season due to the Covid-19 pandemic, MLB and its clubs are significantly expanding the frequency and locations for virtual advertising this season.

A trio from Foley & Lardner LLP look at the complex trademark issues surrounding the pending name change for the Washington Football Team.

Months after Covid-19 wiped out the entire spring season in US college sports, still-growing virus case rates now imperil the fall season and escalate economic tension around the country

Philadelphia Union majority owner Jay Sugarman and Durant's business manager Rick Kleiman tell SportBusiness why Brooklyn Nets forward's investment in MLS team will be mutually beneficial and explain how the deal came about.

Michael Bapis, managing director with Vios Advisors at Rockefeller Capital Management, explores how the ongoing Covid-19 pandemic has fundamentally changed expectations across the sports industry, but also what has remained intact

What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

USL executive vice president Court Jeske speaks to SportBusiness about the opportunities and challenges of the USL Championship's return in home venues amid the Covid-19 pandemic.

With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy

Jim O’Connell, president of New York-based Athletes First Partners, explores the fast-changing role of agencies to the sports industry amid the Covid-19 pandemic

Sports are beginning to make their comeback from Covid-19, but generally with empty stadiums or with highly limited attendance, accelerating historic shifts for an already-battered ticket resale industry. US Editor Eric Fisher reports.

Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports

Having led sponsorships for major B2C and B2B brands in the US, Jared Melzer shares his perspectives around sponsorships and Black Lives Matter

Jarren Ginsburg, associate and litigation lawyer with Foley & Lardner LLP's sports and entertainment group, explores how the Los Angeles Rams' new uniforms are poised to help open an important new area of sports sponsorship

Despite ongoing turbulence in the US stock market due to Covid-19, sports gambling has been a high-performing sector with analysts expecting robust long-term growth

The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base

Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams

The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present.

Mixed-gender professional tennis league will hold its entire season at The Greenbrier in West Virginia this summer, becoming one of the first sports events in US to be held in front of limited spectators. Bob Williams reports.

James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.