Columbus SC executives ignored a series of warnings that the controversial move to drop the Crew suffix from the Major League Soccer club's name would lead to a major fan backlash, according to the Columbus…

The Wilf family, who are majority owners of the National Football League’s Minnesota Vikings, have formally entered "advanced negotiations" to purchase Major League Soccer's Orlando City SC, National W…

Attending fans will be the first to see MLB play in Buffalo since 1915

Leading US gaming company BetMGM has become the LPGA Tour's first official betting operator in a multiyear agreement

Executive played key role in establishing company's US sportsbook presence

Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.

New efforts include unveiling of Week One games on network morning shows

The attempted acquisition of the National Basketball Association’s Minnesota Timberwolves by former Major League Baseball superstar Alex Rodriguez and billionaire investment partner Marc Lore has suffered an …

League, club grow increasingly restless amid long-running ballpark pursuit

Longtime executive at baseball shrine comes back for three-month transition

Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.

Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns

The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.

Snack food giant continues long-running tie to US Olympic movement

Heineken USA and its Tecate beer brand have signed a multi-year US-market sponsorship with Mexico’s top-tier professional football league Liga MX.

Telecommunications giant a founding partner for trio of forthcoming venues

Major League Soccer's Columbus Crew confirmed a widely-anticipated extensive rebranding, including a name change to Columbus SC, amid an intense fan backlash that shows no sign of letting up soon.