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US Digest | Telemundo takes lead against Fox for World Cup viewers
Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market
Telemundo takes lead against Fox for World Cup viewers
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US Digest | Lakers reap immediate rewards of the LeBron effect
Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Padres go back to original colors for new uniforms, aim to also change team
MLB club returns to brown and gold color scheme used from 1969-84
Garber: Charlotte ‘at front of line’ to become MLS’s 30th team
Charlotte has moved to the front of the line to become the 30th Major League Soccer team, league commissioner Don Garber has revealed
Atlético Madrid and Ria Money Transfer agree back-of-shirt deal
LaLiga football club Atlético Madrid has signed up international money transfer company Ria Money Transfer as its new back-of-shirt sponsor.
Frutti Extra to sponsor Euroleague competitions in Germany
The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand
Hosting the SEA Games: is the juice still worth the squeeze?
The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
Masa Takaya on Tokyo 2020’s messages of resilience, recovery and hope
In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.
Football risks ‘eating itself’ in the race for engagement, but digital may be a small part of the solution
Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.