In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group
Our latest on Covid-19
Round-Up: NRL isolation bubble to burst, Crowds back for Boxing Day Test, Olympic flame tour, and more
Sunday's NRL grand final in Sydney provided a 12 per cent boost in television ratings from last year, 2.97 million tuned in to free-to-air broadcaster Nine up from the 2
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
US Digest | Lakers reap immediate rewards of the LeBron effect
Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
US Digest | Telemundo takes lead against Fox for World Cup viewers
Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market
Telemundo takes lead against Fox for World Cup viewers
As
Sporting Lisbon ‘to swap Macron for Nike’
Portuguese football club Sporting Lisbon will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports
AC Milan renews with pasta brand La Molisana
Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Unilever-owned Sure add Wolves to Premier League portfolio
Unilever-owned antiperspirant brand Sure has signed an official training wear sponsorship deal with Premier League club Wolverhampton Wanderers
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.