Major League Baseball (MLB)
ESPN follows Marvel-themed NBA game with MLB, Star Wars crossover
ESPN and Star Wars, two sister divisions within the Walt Disney Co
Bally’s expands reach by securing MLB sports betting deal
US casino operator Bally’s Corp. has announced that it has become the latest official sports betting partner of Major League Baseball in a multiyear deal.
MLB, YouTube extend streaming partnership for 2021 season
Major League Baseball and YouTube have announced the return of MLB Game of the Week Live on YouTube initiative for the 2021 season, featuring 21 regular-season games on the global video platform
MLB clubs relishing chance to sell tickets once again
After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.
M. Quentin Williams | Why retiring O’Ree and Clemente numbers is good business sense
M. Quentin Williams, founder and chief executive of non-profit organization Dedication To Community, explores the business upside if the NHL and MLB were to retire the numbers of former legends Willie O'Ree and Roberto Clemente across their respective leagues
Simplebet partners with MLB to provide at-bat predictions for Rally app
Sports betting startup Simplebet is continuing its expansion by securing a multiyear agreement with Major League Baseball to become an official odds provider for its free-to-play Rally app beginning with …
Sports sponsorships transform Hyperice’s profile and spur dramatic growth
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
MLB could make regular-season return to Australia
Major League Baseball could make a return to Australia for a series of games, it has emerged
Hyperice continues rapid expansion with MLB partnership
Major League Baseball has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery technology partner.
MLB awarded $6m in Dominican Republic TV rights payment feud
Major League Baseball has been awarded more than $6m (€5.1
Justin Timberlake joins efforts to bring MLB to Nashville
American musician Justin Timberlake has joined the efforts to bring a Major League Baseball expansion team to Nashville, Tennessee, by becoming an investor in the Music City Baseball group
FanCode acquires streaming rights for MLB and CPL
Indian online sports platform FanCode has acquired streaming rights for Major League Baseball and the Caribbean Premier League T20 tournament in separate deals
Round-Up: ATP Cup talks continue, English football schedule unveiled, FanCode gets MLB rights, and more
Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
MLB rights retained by beIN in France and Mena region
Pay-television broadcaster beIN Media Group has retained rights to Major League Baseball in France and across 24 countries in the Middle East and North Africa
Fox Sports to use virtual fans during Major League Baseball broadcasts
Fox Sports has revealed it will utilize virtual fans during its Major League Baseball broadcasts in the widespread absence of spectators at games during the rescheduled season
Sky Italia picks up MLB rights
Pay-television broadcaster Sky has agreed a two-season rights deal to cover Major League Baseball in Italy.
The deal takes in the impending 2020 season, as well as the 2021 campaign
Detroit Tigers become first MLB team to partner with a sportsbook
The Detroit Tigers have become the first Major League Baseball team to land a partnership with a sportsbook after securing a multiyear agreement with PointsBet