Major League Baseball (MLB)
US sports leagues eye potential return from pandemic, but with few known details
TikTok’s growth pushes platform into key engagement role for sports properties
MLB begins “long-term journey” in Europe with London games
Local initiatives offer solutions to Major League Baseball’s national attendance problem
US sports tweak rules and presentation to keep audiences hooked
MLB could make regular-season return to Australia
Hyperice continues rapid expansion with MLB partnership
MLB awarded $6m in Dominican Republic TV rights payment feud
Justin Timberlake joins efforts to bring MLB to Nashville
US Digest | Lakers reap immediate rewards of the LeBron effect
US Digest | FIFA World Cup ratings recovering from rough start
In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
US Digest | Telemundo takes lead against Fox for World Cup viewers
US Digest | United bid wins 2026 World Cup vote by landslide
In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.
US Digest | Delaware ushers in new sports betting era
In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.
Pro Sports Leagues Make Successful Stock Pickers
Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy.
US Digest | NBA Finals tickets are cheapest in four years
In this week's US sports industry round-up: NBA Finals tickets are cheapest in four years; FC Cincinnati to join MLS in 2019; and Twin Cities 'netted $370m from Super Bowl'
US Digest | Tepper wins race to take over Carolina Panthers
In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.
US Digest | MLB aims to establish long-term relationship with London
In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group
US Digest | Khan wants Wembley Stadium to host Super Bowl
In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid
US Digest | Fox to cover World Cup mainly from LA studio
In this week's US sports industry round-up: Fox to cover World Cup mainly from LA studio; United 2026 appears to benefit from Morocco malaise; and NBA 'one-and-done' rule is on the way out
US Digest | Philadelphia 76ers rise to third in NBA merchandise sales
In this week's US sports industry round-up: Philadelphia 76ers rise to third in NBA merchandise sales; G League players get long-overdue pay rises; and advertisers told to expect stronger Thursday Night Football
US Digest | ESPN Plus adds boxing and soccer content
In this week's US sports industry round-up: ESPN Plus adds boxing and soccer content; race to buy Carolina Panthers enters final stretch; and Fifa inspects North American World Cup bid
US Digest | Anheuser-Busch launches incentive-based sponsorship program
In this week's US sports industry round-up: Anheuser-Busch launches incentive-based sponsorship program; ESPN+ to launch on April 12; and Concacaf president paid more than Uefa and Fifa counterparts
US Digest | Turner Sports joins crowded, competitive OTT arena
In this week's US sports industry round-up: Turner Sports joins crowded, competitive OTT arena; NBA to offer fans fourth-quarter live streaming; and MetLife Stadium proposed for 2026 World Cup final
US Digest | New pro football league gets headstart on XFL
In this week's US sports industry round-up: New pro football league gets headstart on XFL; NFL Draft to have unprecedented TV coverage; and MLB to expand international push with London series
US Digest | Seattle NHL bid gains $100m and another Leiweke
In this week's US sports industry round-up: Seattle NHL bid gains $100m and another Leiweke; MLB takes big swing with exclusive Facebook deal; and New York Cosmos count the cost of NASL demise
US Digest | LA Clippers find match in Bumble
In this week's US sports industry round-up: LA Clippers find match in Bumble; Seattle sends strong message to NHL; and Pitaro replaces Skipper as ESPN president
US Digest | North American 2026 World Cup bid in danger
In this week's US sports industry round-up: North American 2026 World Cup bid in danger; SeatGeek just the ticket for Dallas Cowboys; and Pizza Hut grabs slice of the NFL pie