Major League Baseball (MLB)
TikTok’s growth pushes platform into key engagement role for sports properties
MLB begins “long-term journey” in Europe with London games
Local initiatives offer solutions to Major League Baseball’s national attendance problem
US sports tweak rules and presentation to keep audiences hooked
US Digest | Lakers reap immediate rewards of the LeBron effect
US Digest | FIFA World Cup ratings recovering from rough start
In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
US Digest | Telemundo takes lead against Fox for World Cup viewers
US Digest | United bid wins 2026 World Cup vote by landslide
In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.
US Digest | Delaware ushers in new sports betting era
In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.
Pro Sports Leagues Make Successful Stock Pickers
Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy.
US Digest | NBA Finals tickets are cheapest in four years
In this week's US sports industry round-up: NBA Finals tickets are cheapest in four years; FC Cincinnati to join MLS in 2019; and Twin Cities 'netted $370m from Super Bowl'
US Digest | Tepper wins race to take over Carolina Panthers
In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.
US Digest | MLB aims to establish long-term relationship with London
In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group
US Digest | Khan wants Wembley Stadium to host Super Bowl
In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid
US Digest | Fox to cover World Cup mainly from LA studio
In this week's US sports industry round-up: Fox to cover World Cup mainly from LA studio; United 2026 appears to benefit from Morocco malaise; and NBA 'one-and-done' rule is on the way out
US Digest | Philadelphia 76ers rise to third in NBA merchandise sales
In this week's US sports industry round-up: Philadelphia 76ers rise to third in NBA merchandise sales; G League players get long-overdue pay rises; and advertisers told to expect stronger Thursday Night Football
US Digest | ESPN Plus adds boxing and soccer content
In this week's US sports industry round-up: ESPN Plus adds boxing and soccer content; race to buy Carolina Panthers enters final stretch; and Fifa inspects North American World Cup bid
US Digest | Anheuser-Busch launches incentive-based sponsorship program
In this week's US sports industry round-up: Anheuser-Busch launches incentive-based sponsorship program; ESPN+ to launch on April 12; and Concacaf president paid more than Uefa and Fifa counterparts
US Digest | Turner Sports joins crowded, competitive OTT arena
In this week's US sports industry round-up: Turner Sports joins crowded, competitive OTT arena; NBA to offer fans fourth-quarter live streaming; and MetLife Stadium proposed for 2026 World Cup final
US Digest | New pro football league gets headstart on XFL
In this week's US sports industry round-up: New pro football league gets headstart on XFL; NFL Draft to have unprecedented TV coverage; and MLB to expand international push with London series