Major League Baseball (MLB)

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As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Baseball starts push into the continent with its biggest and most historic rivalry: the New York Yankees and Boston Red Sox. Story by Eric Fisher.

For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold    A

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.

Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.

Major League Baseball announced an esports tournament across Chongqing, Chengdu, Xi'an, Beijing, Hangzhou and Shanghai on their Weibo account

A Major League Baseball (MLB) content campaign targeting youngsters and millennials in China has generated over 13 million video views on the Douyin platform in just two days

Features

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market Telemundo takes lead against Fox for World Cup viewers As

In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.

In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.

Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy. 

In this week's US sports industry round-up: NBA Finals tickets are cheapest in four years; FC Cincinnati to join MLS in 2019; and Twin Cities 'netted $370m from Super Bowl'

In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.

In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group 

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

In this week's US sports industry round-up: Fox to cover World Cup mainly from LA studio; United 2026 appears to benefit from Morocco malaise; and NBA 'one-and-done' rule is on the way out

In this week's US sports industry round-up: Philadelphia 76ers rise to third in NBA merchandise sales; G League players get long-overdue pay rises; and advertisers told to expect stronger Thursday Night Football 

In this week's US sports industry round-up: ESPN Plus adds boxing and soccer content; race to buy Carolina Panthers enters final stretch; and Fifa inspects North American World Cup bid

In this week's US sports industry round-up: Anheuser-Busch launches incentive-based sponsorship program; ESPN+ to launch on April 12; and Concacaf president paid more than Uefa and Fifa counterparts

In this week's US sports industry round-up: Turner Sports joins crowded, competitive OTT arena; NBA to offer fans fourth-quarter live streaming; and MetLife Stadium proposed for 2026 World Cup final

In this week's US sports industry round-up: New pro football league gets headstart on XFL; NFL Draft to have unprecedented TV coverage; and MLB to expand international push with London series