Major League Baseball (MLB)
MLB’s Detroit Tigers expand Meijer sponsorship with jersey patch deal
Major League Baseball's Detroit Tigers have announced an expanded sponsorship with Michigan supermarket chain Meijer in a multi-year deal that will see the brand's logo appear on the team's uniform sleeve
MLB’s A’s reach agreement for Vegas stadium site
Major League Baseball's Oakland Athletics have reached an agreement to put their new baseball stadium on a portion of the current Tropicana Las Vegas property
Court sides with Nationals in MASN rights fees case
The New York Court of Appeals has ruled in favour of Major League Baseball's Washington Nationals after the team's long-time dispute with the Baltimore Orioles over broadcast rights fees paid by the Orioles-controlled…
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Salt Lake City consortium confirms interest in MLB expansion franchise
A Salt Lake City-based consortium headed by former Utah Jazz owner Gail Miller has joined the mix for a Major League Baseball expansion team
MLB renews Dairy Queen sponsorship
Major League Baseball has renewed its sponsorship deal with restaurant and ice cream shop chain Dairy Queen in a deal that makes MLB stars Ozzie Albies, Kris Bryant, Byron Buxton, and Freddie Freeman part…
Chicago Cubs become first MLB club with CBD sponsor
Major League Baseball's Chicago Cubs have announced a first-ever official cannabidiol (CBD) partner for an MLB club, partnering with Chicago-based wellness and recovery company Mynd Drinks
MLB announces film deal with Imagine Entertainment
Major League Baseball has announced a new multi-year partnership with Brian Grazer and Ron Howard's Imagine Entertainment to create scripted and non-scripted film and television projects
DirecTV showing Yankees’ Prime Video broadcasts at commercial locations
DirecTV for Business has reached an agreement with Amazon Prime Video to distribute the entire 20-game slate of New York Yankees Major League Baseball regular-season games being shown on the streaming…
Opening Day sets record merchandise sales, record viewers on MLB.TV
Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
Hankook continues deal as MLB official tire in US, South Korea
Global tire company Hankook Tire has announced that it has continued its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
MLB agrees secondary ticket deal with former resale partner Stubhub
Major League Baseball and ticketing company StubHub have agreed a deal for secondary-market tickets in a multi-year agreement
Apple TV+ MLB games go behind paywall, DirecTV lands commercial premises rights
Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
Zoom signs ‘first-of-its-kind’ MLB sponsorship
Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Orioles, Nationals TV rights battle reaches NY Supreme Court
The years-long battle between Major League Baseball clubs the Baltimore Orioles and Washington Nationals over television rights fees paid by regional sports network Mid-Atlantic Sports Network (MASN) is…
MLB ‘plans to stream games for free’ as Diamond Sports contingency
Major League Baseball is reported to be planning to stream games for free for around six teams due to the increasing likelihood of the bankruptcy of Diamond Sports Group, which owns the Bally Sports stations…
FanDuel to stream MLB games as part of new deal with league
Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB