National Basketball Association (NBA)

The National Basketball Association has announced that the 2021 NBA Draft will be held at Barclays Center in Brooklyn, New York, on July 29

The NBA has combined traditional in-venue and in-market assets with new virtual and digital inventory that directly stemmed from the league's response to the Covid-19 pandemic to help showcase its new and expanded sponsors during the 2021 NBA Finals.

Domestic television ratings for Game 1 of the National Basketball Association Finals between the Phoenix Suns and Milwaukee Bucks averaged 8

The National Basketball Association is expected to emerge from the Covid-19 pandemic on a better financial footing than initially expected due to the ability for its teams to have full arenas during the…

Major League Soccer is partnering with Black Players for Change to mark Juneteenth, a national holiday commemorating emancipation from slavery in the United States, with a series of initiatives this weekend.

Minority investor claims current owner Taylor violating tag-along rights

The National Basketball Association has unveiled the Kareem Abdul-Jabbar Social Justice Champion award, a new annual honor that will recognize a current NBA player for "pursuing social justice and upholding…

Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games

The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars

ESPN and Marvel, two sister divisions within the Walt Disney Co

The National Basketball Association has announced a partnership with biometric screening company Clear, which will make its Health Pass technology available to all NBA teams for Covid-19 health screenings …

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.

Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic

The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …

Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…