National Basketball Association (NBA)
‘Footfall is our friend’ | Fiserv Forum allows Bucks to transition to ‘real estate and content company’
In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.
In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.