National Basketball Association (NBA)

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015

Pact with exchange platform adds to team-level activity in fertile space

Full arenas, high vaccination rate among players give commissioner reasons for optimism

Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal

US-based technology giant grows existing relationship with the league

How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.

League aligns with online legal services platform for new community initiative

Dutch pay-television broadcaster ESPN has acquired rights to the NBA basketball league ahead of the start of the 2021-22 season later this month

'NBA Lane' to serve as anchor element of season-long commemorations

Financial services giant to remain official card of the league

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

Holdouts involve some of the sport's most accomplished and popular talents

Flurry of new agreements continues in advance of upcoming season start

Broadcaster is the first female to lead TV play-by-play for US pro team

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Will Ahmed, founder and chief executive of wearable technology provider Whoop. Eric and Chris also discuss the expansion of the National Football League’s roster of sportsbook partners in the United States, Facebook’s entry into prediction-based sports games, the Covid-19 pandemic creating new labor issues in the NFL and National Basketball Association, and climate-related matters hitting the sports industry.

NBA memo details impact of new laws taking effect in New York, San Francisco

Fanatics' aggressive entry into the lucrative United States trading cards industry has taken another victim with Alex Rodriguez's blank-check firm Slam Corp