National Basketball Association (NBA)

Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games

The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars

ESPN and Marvel, two sister divisions within the Walt Disney Co

The National Basketball Association has announced a partnership with biometric screening company Clear, which will make its Health Pass technology available to all NBA teams for Covid-19 health screenings …

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.

Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic

The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …

Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…

The NBA signed up more sponsors than it lost after the shutdown in March 2020 Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation Chi

Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide

LeBron James, arguably the National Basketball Association's most high-profile and influential player, has criticized the league's plan to hold an All-Star Game amid the Covid-19 pandemic

The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements

The National Basketball Association is reportedly looking to stage the 2021 All-Star Game at State Farm Arena, in Atlanta, Georgia, on March 7

The National Basketball Association and National Hockey League have announced a series of league-wide efforts to honor the life and legacy of civil rights activist Dr.

The National Basketball Association and leading US satellite and digital radio network SiriusXM have expanded their partnership to include additional streaming rights