NHL

The National Hockey League’s 32nd franchise the Seattle Kraken has unveiled the team’s mascot, a sea-troll named Buoy, ahead of the Kraken’s second season. B

Henrik Lundquivst, the star former goaltender for the National Hockey League’s New York Rangers is joining Madison Square Garden Sports Corp. and sister entity Madison Square Garden Entertainment Corp.

Arizona State University announced its new on-campus, indoor arena will be named Mullett Arena, after longtime donors Donald and Barbara Mullett

National Hockey League franchise the San Jose Sharks has chosen the Two Circles agency to sell the team’s jersey patch sponsorship rights.

TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.

Flutter Entertainment has signed a multi-brand sponsorship deal with Maple Leaf Sports & Entertainment (MLSE) to take advantage of the newly-regulated sports betting and online casino opportunities in…

Work anywhere solutions company Evolve IP has become an Official Partner of the NHL’s New York Rangers in a multi-year sponsorship.

The NHL’s Columbus Blue Jackets has named auto glass company Safelite as the club’s first official jersey sponsor, starting in the 2022-23 season.

Telefónica-owned Movistar Plus has signed a multi-year deal for rights to the National Hockey League, with coverage commencing today (Tuesday). The deal is reported to be for three seasons.

Russian internet group Yandex has teamed up with Rostelecom-owned OTT platform Wink to launch a hockey-dedicated channel to broadcast NHL matches

ProSieben Maxx, the Germany-based free-to-air commercial channel, has acquired rights to the National Hockey League

The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.

US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.

There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
Premium

In spite of many leagues facing setbacks due to the Covid-19 pandemic, the National Hockey League has plenty of reasons to be optimistic. Matthew Glendinning speaks to Kyle McMann, senior vice-president of North American business development at the NHL about recent successes the league has experienced gaining more sponsors.
Premium

Nordic Entertainment (Nent) Group has agreed a new deal with the National Hockey League for rights across the Baltic region for five seasons, from 2021-22 to 2025-26

Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.