NHL

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Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.

We ask John Collins, chief operating officer of the National Hockey League, why he turned to a rival to help revamp the digital media output of his sport.

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…

Ice hockey’s National Hockey League is now receiving additional exposure in the UK after pay-TV broadcaster BT Sport picked up rights to two matches per week.

ESPN Player, the OTT platform of pay-television broadcaster ESPN, will broadcast NHL ice hockey in 61 nations across Europe and Africa thanks to a new rights agreement announced today (Tuesday)

Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.