NHL

There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.

In spite of many leagues facing setbacks due to the Covid-19 pandemic, the National Hockey League has plenty of reasons to be optimistic. Matthew Glendinning speaks to Kyle McMann, senior vice-president of North American business development at the NHL about recent successes the league has experienced gaining more sponsors.

Nordic Entertainment (Nent) Group has agreed a new deal with the National Hockey League for rights across the Baltic region for five seasons, from 2021-22 to 2025-26

Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.

Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.

The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week

German sports broadcaster Sport1 has renewed its rights to the National Hockey League ahead of the start of the 2020-21 season and will continue to share rights with OTT streaming service DAZN which has…

Austrian commercial broadcaster Puls 4 has picked up National Hockey League rights for the next four seasons, adding to last year’s acquisition of  rights to the Austrian domestic ice hockey league.

Canadian pay-television broadcaster Sportsnet has agreed ‘multi-year’ regional broadcast rights extensions with the National Hockey League’s Calgary Flames and Edmonton Oilers. S

Nordic Entertainment (Nent) Group has agreed a new deal with the NHL to renew rights across the Nordic region for a further five seasons, from 2021-22 to 2025-26

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US

The National Hockey League's newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor

The Nordic Entertainment (Nent) Group will launch its Viaplay services in Estonia, Latvia and Lithuania in the first quarter of 2021, and has already started building its sports portfolio by acquiring…

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…

Ice hockey’s National Hockey League is now receiving additional exposure in the UK after pay-TV broadcaster BT Sport picked up rights to two matches per week.

ESPN Player, the OTT platform of pay-television broadcaster ESPN, will broadcast NHL ice hockey in 61 nations across Europe and Africa thanks to a new rights agreement announced today (Tuesday)

Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.