NHL

The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.

US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.

There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.

In spite of many leagues facing setbacks due to the Covid-19 pandemic, the National Hockey League has plenty of reasons to be optimistic. Matthew Glendinning speaks to Kyle McMann, senior vice-president of North American business development at the NHL about recent successes the league has experienced gaining more sponsors.

Nordic Entertainment (Nent) Group has agreed a new deal with the National Hockey League for rights across the Baltic region for five seasons, from 2021-22 to 2025-26

Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.

Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.

The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week

German sports broadcaster Sport1 has renewed its rights to the National Hockey League ahead of the start of the 2020-21 season and will continue to share rights with OTT streaming service DAZN which has…

Austrian commercial broadcaster Puls 4 has picked up National Hockey League rights for the next four seasons, adding to last year’s acquisition of  rights to the Austrian domestic ice hockey league.

Canadian pay-television broadcaster Sportsnet has agreed ‘multi-year’ regional broadcast rights extensions with the National Hockey League’s Calgary Flames and Edmonton Oilers. S

Nordic Entertainment (Nent) Group has agreed a new deal with the NHL to renew rights across the Nordic region for a further five seasons, from 2021-22 to 2025-26

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US

League, union officially slide back from prior target of a month earlier

Fifth iteration of series will go inside quarantined bubbles in Canada

The National Hockey League's newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor

The National Hockey League has announced further details of its proposed 24-team tournament this summer, with the qualifying round being a best-of-five series while all four playoff rounds will be best-of-seven.