TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.
TikTok is paying more than the typical sponsor in the NHL’s North American market-only tier because it will activate a broader suite of rights than other sponsors.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
