In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
On the frontline | Venue Inc’s Matt Lynch on bringing US-style ‘proactive stewarding’ to the UK
Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.
Brand control | Sandwiches and the secret of The Masters
Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
Fifa launches music initiative with Universal Music Group
Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
NBA, NHL unveil series of MLK Day activations
The National Basketball Association and National Hockey League have announced a series of league-wide efforts to honor the life and legacy of civil rights activist Dr.
NFL game on Nickelodeon proves to be substantial hit
Youth-oriented TV production likely to be soon replicated
IBF eyes digital innovation with Spark Compass tie-up
The International Bowling Federation, the recently rebranded global governing body for the sport of tenpin, ninepin and para bowling, has engaged US mobile communications platform Spark Compass to revamp…
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.