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Why fans prefer might to queue in serpentine lines

In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing. 

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Sports rights-holders often have little to no idea about the origin of the money they are accepting from private equity funds, a new 90-page SportBusiness report has found.

SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time

Generation Z is glued to football content on social platforms and is willing to pay for content, but cultivating their love for the sport will require much greater access and engagement.