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Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan
'Brown as a bear': Shock, awe and despair as prized autographs ruined by defective baseballs
Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market
Esports and the city: How smaller European cities are transforming their image via video games
Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Why fans prefer might to queue in serpentine lines
In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.
Picture perfect | FanCam links spectators and sponsors through the ultimate crowd-selfie
FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds.
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan
‘Brown as a bear’: Shock, awe and despair as prized autographs ruined by defective baseballs
Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market
Mickey Mantle: In death, still king of the collectors’ world
Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors