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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Why fans prefer might to queue in serpentine lines
In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.
Picture perfect | FanCam links spectators and sponsors through the ultimate crowd-selfie
FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds.
MSG notifies SEC of sports and entertainment split
The Madison Square Garden Company (MSG) has notified the US Securities and Exchange Commission (SEC) of its plan to spin off its entertainment business in order to focus on its core sports properties
NBA launches chatbot service with GameOn
Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience
Wizards seeking to become Japan’s team
Team ownership, executives to travel to Japan for additional sponsor pursuit
NBC Sports Washington expands Wizards’ betting-infused telecasts
NBC Sports Washington is expanding its betting-infused broadcasts of Washington Wizards games this season to a 20-game schedule which includes several modifications
Southeast Asian esports and gaming booms but still room for traditional sports
The region of 630 million has taken esports to its heart, but fears that the new market will pull sponsorship dollars from traditional sport seem unfounded. John Duerden reports.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.