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SportBusiness International December 2017

In this month’s issue we cover the following:

SPORTBUSINESS EXECUTIVE OF THE YEAR – the 20 executives who have made the weather in 2017

PRO KABADDI LEAGUE – India’s under-the-radar success

WOMEN’S SPORT – how to build on a successful summer for female events

FOOTBALL DATA – Finnish football’s data-driven approach to growth

ZHAO JUN – China’s ‘$8bn Sister’ on renegotiating the CSL deal

TIM CROW – four reasons why the UK sponsorship market is soft

RAKUTEN – global marketing director spells out company strategy

WINTER OLYMPICS – candidature process rebooted for Winter Games

FRICTIONLESS STADIA – the technological innovations changing the fan experience

BEING BRILLIANT – our new columnist, behavioural scientist Kevin Brilliant on the psychology of queuing

To download the complete issue click here

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