Fan Engagement
Premier Lacrosse League attendance falls in second week
The Premier Lacrosse League drew just 10,773 fans at Red Bull Arena in Harrison, N.J., over Saturday and Sunday, down from 13,681 at its inaugural weekend at Gillette Stadium.
Sky Blue FC makes new stadium, local TV deal a priority
NWSL club look to retool in multiple areas after early struggles
VAR sponsorship not on the agenda for Premier League
SportBusiness understands that football’s English Premier League does not currently have plans to commercialise its use of Video Assistant Referee (VAR) technology when it is introduced next season.
Eintracht Frankfurt to open regional office in New York City
Eintracht Frankfurt will this year become the latest European soccer club to open an office in New York City, SportBusiness can reveal
Time to monetise | The football clubs turning Chinese engagement into revenues
Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
Silver sees ‘enormous growth opportunities’ in Africa
National Basketball Association (NBA) commissioner Adam Silver has reiterated his belief that Africa will be the next major frontier in the league’s global expansion.
Fifa renews Getty Images partnership
Fifa has renewed its multi-year agreement with Getty Images through to the 2022 World Cup in Qatar
Washington Wizards unveil courtside patio for VIPs
Monumental Sports & Entertainment (MSE) has unveiled a new courtside experience for VIPs who attend Washington Wizards games at Capital One Arena
ECB targets younger fans with England ODI team campaign
The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.
Ligue 1 in no hurry to set up New York office in US push
The French Football League (LFP), which runs Ligue 1 and Ligue 2, has no plans at present to set up a regional office in New York in its attempts to crack the United States market
European Tour to launch esports competition at Made in Denmark tournament
The European Tour has partnered with esports event organiser DreamHack to launch its first esports competition, the European eTour Championship
AFL announces plans to open China office
The Australian Football League is set to continue its push into the Chinese market with the opening of an office in Shanghai in June
Uefa announces ‘fans first’ ticketing strategy for Euro 2020
Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.
Catalans Dragons draw record 31,555 crowd at Nou Camp
A record 31,555 fans attended Catalans Dragons' Super League match against the Wigan Warriors at the Nou Camp on Saturday
New Orleans Pelicans, ESPN and Twitter reap rewards of ‘Zion sweepstakes’
The New Orleans Pelicans have sold approximately 3,000 season tickets since Tuesday evening after the team secured the right to sign Duke phenomenon Zion Williamson by landing the No.
Ticketmaster expands Presence system with new SafeTix technology
Continually refreshing mobile ticket barcodes aimed at fighting ticket fraud
Two Circles appointed to help drive ticket sales for ATP Finals
London-based data-led marketing agency Two Circles has been appointed by the Association of Tennis Professionals to help drive ticket sales for the season-ending Nitto ATP Finals in November
ESPN strikes wagering content, ad deal with Caesars Entertainment
Agreement includes ESPN-branded studio in Las Vegas, data integrations, and marketing activations