Fan Engagement
AS Roma partners with missing children charities to use “social media for social good”
Italian football team AS Roma has announced that it has partnered with the National Center for Missing and Exploited Children in the United States and Telefono Azzurro in Italy as part of a drive to use…
China Mobile to carry Espanyol content and cover Chinese star Wu Lei
Spanish football club Espanyol has signed an agreement with China Mobile under which video content, including live reserve team games, will be hosted on the mobile telco's video platform Midea Entertainment
Gritty did not influence NHL’s decision to include Flyers in 2019 Global Series
The Philadelphia Flyers' hugely popular mascot Gritty was one of the major success stories in the National Hockey League last season
FC Barcelona to showcase new home kit on video game platform Roblox
Tie-in highlights latest link between traditional sports and video gaming
Genius Sports Media launches digital agency
Genius Sports Media, the media technology arm of Genius Sports Group, has today (Tuesday) has launched a new digital agency service for sportsbook and gaming operators, sports rights holders, brands and…
Gallagher Premiership planning fixture on US soil in 2020
The Gallagher Premiership is planning to stage another rugby union fixture on United States soil in the spring of 2020, SportBusiness understands
Rugby United New York in talks to stage official MLR game overseas
James Kennedy, the majority owner of Rugby United New York, is actively engaged in discussions to stage an official Major League Rugby game overseas
Rugby United New York in talks to stage official MLR game overseas
James Kennedy, the majority owner of Rugby United New York, is actively engaged in discussions to stage an official Major League Rugby game overseas
Philadelphia Phillies see large bump in business fortunes with Harper signing
Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.
LPGA expands Opendorse marketing partnership
The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse's technology…
St. Louis Blues set NHL merchandise, ratings records after Stanley Cup glory
The St. Louis Blues and key league business partners are reaping immediate commercial rewards after lifting the Stanley Cup for the first time in franchise history on Wednesday evening
Austin FC claims MLS record for season-ticket deposits
MLS expansion franchise claims single-day league record for season-ticket deposits secured, but does not disclose a figure
Start time of CFL season opener moved to accommodate NBA Finals
The Canadian Football League has moved up the start time of Thursday's 2019 season opener due to a clash with the Toronto Raptors' appearance in Game 6 of the NBA Finals that evening.
Alipay to create digital ticketing channel for Euro 2020 and content hub for Chinese fans
Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…
St Louis Blues to hold Stanley Cup Finals watch party at Busch Stadium
The St Louis Blues are holding a watch party Wednesday night at the 46,000-capacity Busch Stadium, home of Major League Baseball's St
USTA hosts Fortnite World Cup finals to introduce new audiences to refurbished US Open venue
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
Premier Lacrosse League attendance falls in second week
The Premier Lacrosse League drew just 10,773 fans at Red Bull Arena in Harrison, N.J., over Saturday and Sunday, down from 13,681 at its inaugural weekend at Gillette Stadium.
Sky Blue FC makes new stadium, local TV deal a priority
NWSL club look to retool in multiple areas after early struggles