London-based data-led marketing agency Two Circles has been appointed by the Association of Tennis Professionals to help drive ticket sales for the season-ending Nitto ATP Finals in November.
The event, which will take place in London for the next two years before moving to Turin in 2021, has consistently seen an average attendance of over 250,000 per year over its eight days, but Two Circles has now been engaged by the ATP to grow that even further for the final two London editions.
Two Circles will bring its experience working with clients such as the NFL and the Premier League to the partnership, utilising data-led insights to build on the ATP’s existing marketing strategy for the Finals.
“We’re delighted to form this new partnership with the ATP Tour,” said George Foster, client services director at Two Circles. “We know from our extensive work in the UK that there’s a growing demand for live experiences in the UK, and as one of the biggest events on the sporting calendar, that means there’s a growth opportunity for the Nitto ATP Finals.”