Association of Tennis Professionals (ATP)
EXCLUSIVE: ATP and WTA on course for historic merger
The ATP and WTA are understood to have reached consensus on key issues that would enable the two entities to combine their commercial interests, paving the way for a historic merger.
ATP continues sponsorship drive with new Yokohama Tire deal
The Association of Tennis Professionals (ATP) has announced a new multi-year sponsorship agreement with Yokohama Tire.
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
New market and record prize money lures Next Gen ATP Finals to Saudi Arabia
Saudi Arabia has made its first significant move into tennis, today (Thursday), winning the bid to host the Next Gen ATP Finals, the end-of-season tournament for the best eight men's singles players aged…
Tennis-Point delivers merchandise collection for ATP
The Association of Tennis Professionals (ATP) has announced the launch of its first comprehensive collection of official apparel and equipment
PIF among potential investors in ATP talks, Gaudenzi re-elected to 2026
Association of Tennis Professionals (ATP) chairman Andrea Gaudenzi says “positive” talks have been held with potential investors including Saudi Arabia’s Public Investment Fund (PIF) and various priva…
ATP to ramp up tracking data with full switch to electronic line calling
The Association of Tennis Professionals (ATP) has announced that there will be Tour-wide adoption of the Electronic Line Calling Live (ELC Live) system from 2025, stating this will open up future commercialisation…
Zhuhai Championships to return ATP to China
The Association of Tennis Professionals (ATP) has set out the return of the men’s tour to China for the first time in four years, starting with the Zhuhai Championships on September 20-26.
ATP continues sustainability drive with Longi sponsorship
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Longi Green Energy Technology
ATP seeks Next Gen Finals host, confirms 2024 calendar
The Association of Tennis Professionals (ATP), the governing body of men’s professional tennis, has launched a global bid process to secure the host of the Next Gen ATP Finals from 2023 to 2027.
Gaudenzi: Private equity investment could bring tennis rights aggregation closer to fruition
Private equity investment in tennis could help to pave the way for the ATP Tour, WTA Tour, International Tennis Federation (ITF) and four Grand Slams to aggregate their broadcast and betting rights, according…
ATP Tour agrees Gold Partner deal with sustainable hydration brand Waterdrop
The ATP Tour has agreed a multi-year sponsorship deal with Austrian hydration brand Waterdrop that will see the company become its Official Hydration Partner, starting this year
Rolex renews with Shanghai Masters in 10-year deal
Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
ATP signs global sponsorship with e-scooter maker Nilox
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox
BNP Paribas Open unveils upgrades, Legends pact for 2023 event
The BNP Paribas Open has unveiled a series of upgraded amenities, food and drink options, new commercial partners, and an enhanced retail offering ahead of the 2023 men's and women's tennis tournament, …
LTA hits out as ATP issues $1m fine for Russia, Belarus stance
The Lawn Tennis Association (LTA), governing body of the sport in the UK, has warned of the “material impact” on its ability to develop and host tennis after the Association of Tennis Professionals (AT…
ATP Tour, Challenger Tour payouts up by $37.5m in 2023
Men's tennis' ATP Tour and the ATP Challenger Tour player compensation will rise by $37.5m (€36.2m) in 2023 to $217.9m, marking the largest single-season increase for the men's tour.