Two Circles

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Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.

People are spending 22 per cent more of their leisure time watching sport than they were a decade ago, according to research from international sports marketing agency Two Circles

London-based data-led marketing agency Two Circles has been appointed by the Association of Tennis Professionals to help drive ticket sales for the season-ending Nitto ATP Finals in November

Digital sports marketing agency Two Circles has expanded its global operations, opening a new office in Los Angeles