Two Circles
EXCLUSIVE: Two Circles recruits Pulselive founder Richardson as group executive director
Sports marketing and data technology company Two Circles has recruited Wyndham Richardson, founder of Pulselive, as its group executive director in a technology-focused position
DP World Tour flags ticketing and hospitality uplift at key tournaments
Golf’s DP World Tour has reported record ticket sales across four key tournaments during the summer, with 20 sold-out days for general admission tickets and premium hospitality at the BMW PGA Championship, S…
UK Athletics taps Two Circles to drive commercial growth
Sports marketing and data technology company Two Circles has been appointed by UK Athletics to help develop and execute marketing strategies that drive commercial revenue growth for the governing body
San Jose Sharks appoints Two Circles to sell jersey patch asset
National Hockey League franchise the San Jose Sharks has chosen the Two Circles agency to sell the team’s jersey patch sponsorship rights.
Two Circles provides marketing assistance ahead of launch of PTO Tour
The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Rugby Europe signs three-year strategic partnership with Two Circles
Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency
Fiba engages Two Circles to collaborate on new D2C platform Courtside 1891
The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…
Two Circles appointed to study feasibility of British & Irish Lions women’s team
The British and Irish Lions has appointed London-based sports marketing agency Two Circles to study whether a women’s Lions team is feasible.
Two Circles to meld data with content in LiveWire Sport acquisition
Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
UK sports attendances rebounded strongly in final part of 2021
UK sports attendances rebounded strongly in the final part of 2021, exceeding pre-Covid levels, according to a new study by sports marketing agency Two Circles
LaLiga clubs approve €2bn CVC deal
The plan for private equity firm CVC Capital Partners to invest €1.994bn ($2.3
Two Circles expands NFL deal to cover international digital advertising sales
Data-driven sports marketing agency Two Circles has expanded its relationship with the NFL to cover international advertising sales across the American football league’s digital platforms.
Two Circles appointed by Eredivisie to drive d2c growth
Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
Two Circles hires Davis from HBSE for key North American role
Two Circles, the data-driven sports marketing agency owned by Bruin Capital, has brought in Harris Blitzer Sports & Entertainment chief commercial officer Adam Davis as its managing director, North America
Euronics sponsors Uefa women’s football in Two Circles-brokered deal
Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Two Circles to manage Ryder Cup Europe ticketing sales in 11-year venture
The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…
Two Circles recruits ex-Barclays director as CFO, promotes duo
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has recruited Lakhbir Sandhu, a former director at Barclays, as chief financial officer