Two Circles
Features
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Bruin Sports Capital’s Pyne: pandemic heightens importance of core business fundamentals
Head of prominent sports investment vehicle sees significantly opportunity ahead, even amid a currently challenged sports industry. He discusses the firm's ambitions with US Editor Eric Fisher
Gareth Balch – Sport set for a New World Order as the biggest and most innovative emerge stronger from pandemic
Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the…
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
“Gaming is statistically the fastest growing entry point into a sport” – Fan Engagement panel highlights, SDMS
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Two Circles study: UK sports attendances in 2020 to fall by up to 80 per cent
After reaching record a record high of 75.1 million in 2019, UK sports attendances in 2020 are set to decline by as much as 80 per cent, to 15
Digital segmentation central to Two Circles approach following $45m TRM deal
The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Two Circles swoops for TRM Partners sponsorship agency
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
Two Circles to drive UK and Ireland ticket sales as 2023 RWC targets €373m globally
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has been named as the official ticketing marketing agency in the UK and Ireland for the 2023 Rugby World Cup, which will…
GroupM shuffles the pack | Two Circles becomes flagship rights-holder facing agency
ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.