Two Circles

NFL
Marketing

Data-driven sports marketing agency Two Circles has expanded its relationship with the NFL to cover international advertising sales across the American football league’s digital platforms.
Football
Fan Engagement

Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
Multiple Sports
Industry Moves

Two Circles, the data-driven sports marketing agency owned by Bruin Capital, has brought in Harris Blitzer Sports & Entertainment chief commercial officer Adam Davis as its managing director, North America
Football
Sponsorship & Marketing

Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Golf
Events

The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…
Industry Moves

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has recruited Lakhbir Sandhu, a former director at Barclays, as chief financial officer
Finance & Law

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired Sports Ink Ltd, the UK-based ticketing and hospitality firm
Events

After reaching record a record high of 75.1 million in 2019, UK sports attendances in 2020 are set to decline by as much as 80 per cent, to 15
Sponsorship & Marketing

The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Sponsorship & Marketing

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
Rugby Union
Events

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has been named as the official ticketing marketing agency in the UK and Ireland for the 2023 Rugby World Cup, which will…
Technology

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Finance & Law

Head of prominent sports investment vehicle sees significantly opportunity ahead, even amid a currently challenged sports industry. He discusses the firm's ambitions with US Editor Eric Fisher
Sponsorship & Marketing

Global sports sponsorship rights fees will fall from $46.1bn (€42.5bn) in 2019 to $28.9
Fan Engagement

Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the…
Events

The global sporting calendar for 2020 is likely to lose almost half of its originally-scheduled events following cancellations and postponements due to the Covid-19 pandemic, new analysis from Two Circles…
Sponsorship & Marketing

Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP