Two Circles

Latest Features

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.

Head of prominent sports investment vehicle sees significantly opportunity ahead, even amid a currently challenged sports industry. He discusses the firm's ambitions with US Editor Eric Fisher

Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the…

The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

After reaching record a record high of 75.1 million in 2019, UK sports attendances in 2020 are set to decline by as much as 80 per cent, to 15

The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has been named as the official ticketing marketing agency in the UK and Ireland for the 2023 Rugby World Cup, which will…

Features

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.