Two Circles
Two Circles expands NFL deal to cover international digital advertising sales
Data-driven sports marketing agency Two Circles has expanded its relationship with the NFL to cover international advertising sales across the American football league’s digital platforms.
Two Circles appointed by Eredivisie to drive d2c growth
Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
Two Circles hires Davis from HBSE for key North American role
Two Circles, the data-driven sports marketing agency owned by Bruin Capital, has brought in Harris Blitzer Sports & Entertainment chief commercial officer Adam Davis as its managing director, North America
Euronics sponsors Uefa women’s football in Two Circles-brokered deal
Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Two Circles to manage Ryder Cup Europe ticketing sales in 11-year venture
The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…
Two Circles recruits ex-Barclays director as CFO, promotes duo
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has recruited Lakhbir Sandhu, a former director at Barclays, as chief financial officer
Two Circles acquires ticketing and hospitality agency Sports Ink
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired Sports Ink Ltd, the UK-based ticketing and hospitality firm
Two Circles study: UK sports attendances in 2020 to fall by up to 80 per cent
After reaching record a record high of 75.1 million in 2019, UK sports attendances in 2020 are set to decline by as much as 80 per cent, to 15
Digital segmentation central to Two Circles approach following $45m TRM deal
The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Two Circles swoops for TRM Partners sponsorship agency
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
Two Circles to drive UK and Ireland ticket sales as 2023 RWC targets €373m globally
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has been named as the official ticketing marketing agency in the UK and Ireland for the 2023 Rugby World Cup, which will…
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Bruin Sports Capital’s Pyne: pandemic heightens importance of core business fundamentals
Head of prominent sports investment vehicle sees significantly opportunity ahead, even amid a currently challenged sports industry. He discusses the firm's ambitions with US Editor Eric Fisher
Study predicts 37-per-cent drop in sports sponsorship spend
Global sports sponsorship rights fees will fall from $46.1bn (€42.5bn) in 2019 to $28.9
Gareth Balch – Sport set for a New World Order as the biggest and most innovative emerge stronger from pandemic
Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the…
Covid-19 pandemic cuts global sports calendar by half, revenue down $61bn
The global sporting calendar for 2020 is likely to lose almost half of its originally-scheduled events following cancellations and postponements due to the Covid-19 pandemic, new analysis from Two Circles…
Bruin Sports Capital acquires majority interest in Two Circles
Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.