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AFL announces plans to open China office

The Australian Football League is set to continue its push into the Chinese market with the opening of an office in Shanghai in June.

David Stevenson, the AFL’s general manager for China, told Melbourne-based daily The Age that the league is set to appoint two full-time Shanghai-based employees in the next few weeks. The new hires will oversee the development and growth of Australian rules football in China, with a primary focus on “driving commercial outcomes and building long-term partnerships with either Australian companies trying to grow into China or Chinese companies trying to grow into Australia,” Stevenson said in an official statement. 

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