Uefa announces ‘fans first’ ticketing strategy for Euro 2020

Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.

The “fans first” policy for the tournament comes amid continued criticism for Uefa’s ticketing strategy around its club showpiece Champions League and Europa League finals. 

The latter, between London sides Arsenal and Chelsea, will see fans of the two clubs share just 12,000 tickets out of a total capacity of 68,700 in Baku’s Olympic Stadium.

In total, 1.5m tickets will be put on general sale for Euro 2020’s 44 matches, a 50 per cent increase on Euro 2016 in France. 

Of those, one million will be priced at €50 (£43/$55) or less. Additionally, 40,000 tickets for the semi-finals and final, to be played at London’s Wembley Stadium, will be available for under €100.

Tickets will be made available in three phases: the first, from 12 June to 12 July this year; the second in December after the finals draw has taken place; and the third in April 2020, after the full line-up for the tournament has been confirmed by the qualification play-offs.

Speaking to SportBusiness earlier this year, Uefa’s Guy-Laurent Epstein said that the idea of hosting Euro 2020 in 12 different cities across the continent was to “take football to the people”.

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