Capital investors’ interest in football clubs is growing; their increasing profitability has attracted more new types of investor. But what does this mean for clubs and how can they best approach the opportunities and challenges? Jonathan Dyson investigates.
Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
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