A record 31,555 fans attended Catalans Dragons’ Super League match against the Wigan Warriors at the Nou Camp on Saturday.
The previous biggest gate for a regular-season Super League game was 25,004 for a Wigan-St Helens derby in 2005.
The Perpignan-based Dragons were invited to play a home fixture at the venue by FC Barcelona after they paraded the Challenge Cup trophy around the Nou Camp during half-time of a Catalan derby against Girona in September 2018.
And while the game was far from a sell out at the 99,354-capacity stadium, the Dragons relished the opportunity to raise their profile in the region.
“It’s a great occasion to attract new people because we are playing [at the Nou Camp] and showing off our sport. Our product is good and playing in such an iconic stadium is a great way to sell it and to attract new fans,” Dragons chairman Bernard Guasch told Forbes.
FC Barcelona promoted the game on its social-media channels and around a quarter of the crowd were estimated to have bought tickets directly from the club.