Agreement includes ESPN-branded studio in Las Vegas, data integrations, and marketing activations
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
FanDuel expands Turner Sports partnership with Charles Barkley content deal
US gaming operator FanDuel is expanding its National Basketball Association-based partnership with Turner Sports by signing an exclusive content deal with hugely-popular Inside the NBA analyst Charles…
Sky NZ agrees multi-year deal for Wimbledon rights
Pay-television broadcaster Sky New Zealand has agreed a multi-year rights deal for the Wimbledon grand slam tennis championships
Fuji Electric joins Suzuki Cup as official supporter in Sportfive-brokered deal
The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency
Juve extends main shirt deal with Jeep for basic fee of €45m per season
Italian Serie A club Juventus has extended its main shirt sponsorship deal with the Jeep sports utility vehicle brand for three more seasons from 2021-22 to 2023-24