Fan Engagement
Fan Engagement

Stadium operators should drastically cut the space for offices and retail stores at their venues in order to maximize the commercial footprint, according to San Francisco 49ers president Al Guido.
Fan Engagement

Leading sports agency Wasserman now sees the geographic and demographic composition of an athlete's social-media following as more important than its absolute size
Football
Fan Engagement

Major League Soccer faces challenges that mean it is unlikely to ever rival the European leagues for international interest, according to AS Roma's American owner James Pallotta
Baseball
Fan Engagement

Major League Baseball has developed a series of special events connected to its first-ever games in Europe
Mixed Martial Arts
Fan Engagement

The Bellator mixed martial arts promotion has partnered with Van Wagner Sports and Entertainment in a move designed to enhance the in-arena experience at events
Baseball
Attendance

The Miami Marlins parted ways with president of business operations Chip Bowers after just 14 months.
Motorsport
Fan Engagement

Motorsport’s world governing body, the Fédération Internationale de l’Automobile (FIA), has entered into a partnership with digital media company Motorsport Network to better serve fans by creating a deta…
Fan Engagement

A new research study from the Boston-based Sports Innovation Lab suggests the notion of sports fandom will be far less generational than before and that the sports industry is now under unprecedented pressure from other forms of entertainment.
Cricket
Events

The International Cricket Council (ICC) has announced details of ‘City Celebrations’ fan zone experiences for this year’s men’s World Cup in England and Wales. Fan
Football
Fan Engagement

The Canadian Premier League enjoyed a successful opening weekend, with 17,611 fans attending the inaugural game: a 1-1 draw between between York 9 FC and Forge FC.
Motorsport
Fan Engagement

Electric car-racing series Formula E has claimed a first by partnering with media company Virtually Live to launch a mobile game that will allow players to race against the championship’s drivers in r…
Netball
Governance

The organising committees of the 2021 Rugby League World Cup and the 2019 Netball World Cup have signed a memorandum of understanding (MoU) to share insight and expertise
Esports
Events

The NBA 2K League will stage The Turn, its second tournament of the season, at HyperX Esports Arena Las Vegas at the Luxor Hotel and Casino on May 9-11
Ice Hockey
Business

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year
Basketball
Fan Engagement

Adam Silver is considering adding a mid-season tournament to the NBA schedule as well as shortening games and reducing the number of games played each season.
Basketball
Fan Engagement

The NBA says it has broken its record for attendance for the fifth year in succession, with 760 sold-out games during the recently-completed 2018-19 regular season
Para Sport
Fan Engagement

The International Paralympic Committee (IPC) has announced today (Friday) that it will launch its first official video game in a move designed to raise the profile of Paralympic sports
Golf
Events

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.