ECB targets younger fans with England ODI team campaign

The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.

The governing body for cricket in England and Wales is hoping the tournament will provide a platform to engage new fans and create a connection with the team during a summer in which the men’s side will compete in the World Cup and the Ashes series with Australia.

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