Fifa renews Getty Images partnership

Fifa has renewed its multi-year agreement with Getty Images through to the 2022 World Cup in Qatar.

Getty has served as the Authorised Photographic Agency of Fifa since 2009, a position which gives it rights to exclusive content throughout Fifa’s tournaments, including the upcoming Women’s World Cup in France.

Six official photographers from the agency will have access to exclusive shooting positions for every match, behind the scenes access, official portraits of each player, and venue imagery, all of which contribute to the Fifa Collection – only available to license through Getty Images. The agency said five of the official photographers at the Women’s World Cup would be women.

The agency will also deliver social media-ready assets and creative edits to almost one million customers around the world.

“We strive to be a valuable, creative component of the Fifa team to deliver premium content that shows how unique the world’s most popular sport is,” said Getty Images global head of content Ken Mainardis.

The agency is the official photographer or photographic partner to over 80 sports governing bodies, leagues, and clubs, including the PGA, Fifa and the International Olympic Committee.

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