Fifa World Cup

German telecoms operator Deutsche Telekom has agreed major free-to-air sublicensing deals with ARD, ZDF and RTL that will shape the broadcasting landscape in the country for the next three major international…

Fifa has announced that it has dropped its internal investigation into the alleged bribery case involving German World Cup winning captain Franz Beckenbauer as the statute of limitations has expired

Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success

The Asian Football Confederation qualifiers for the 2022 World Cup and 2023 Asian Cup have been postponed until June and are set to be played in a centralised format, according to a report by Reuters

Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar. Und

Sport was caught in the crossfire of the four-year feud between Qatar and Saudi Arabia that ended with an agreement between the Middle Eastern rivals this month. The peace deal raises intriguing prospects for cooperation and joint projects.

Danish government-owned broadcaster TV2 and public-service broadcaster DR have added to their recent high-profile rights acquisitions in a deal to show the 2026 Fifa World Cup

Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…

Uefa has invited the Qatar national team to compete in the European qualifying campaign for the 2022 Fifa World Cup, which will take place in the Gulf nation

Fifa, football’s global governing body, has confirmed plans for an Arab Cup tournament, which will feature 22 national teams from the region and take place in Qatar in December 2021 ahead of the country’s sta…

Sports marketing agencies Pitch Marketing Group and SDIsports have launched a joint venture to focus on the Fifa World Cups in 2022 and 2026

Italian beer brand Peroni has returned as a sponsor of the Italian Football Federation (FIGC) until the 2022 World Cup in Qatar

Hernan Lopez and Carlos Martinez, two former executives at US-based media group 21st Century Fox, have failed in their attempts to have a separate trial from sports marketing agency Full Play as part of…

ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal

Spain and Portugal have announced a joint bid to host the 2030 Fifa World Cup