Fifa World Cup
IMG to identify AFA sponsors in APAC, supplants Wanda in China
The Argentinian Football Association has appointed IMG as its exclusive sponsorship agency in the Asia Pacific region (APAC), as part of a two-year deal that will run from 2025 to 2026.
Fifa returns to Infront to aid Asia media rights sales
Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago.
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Bids invited for Fifa in-flight, in-ship rights
The IMG agency is once again the standout candidate to secure global in-flight and in-ship media rights to major Fifa tournaments after an invitation to tender (ITT) was issued
Korea’s JTBC swoops for 2026, 2030 World Cup rights
JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.
Balkan broadcast rights to next two World Cups on the market
Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.
Fifa takes World Cup rights to market in Indonesia
Fifa has launched a tender process in Indonesia for media rights to the next two men’s and women’s World Cups, with the country optimistic about its qualification for the 2026 edition after defeating Vie…
Thai regulator removes World Cup from listed events
Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.
Sky Ireland sponsorship eases pressure on FAI
The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
Fifa embarks on legal team recruitment drive following staff exodus
Fifa is recruiting new executives to join its in-house legal team after a large number of senior legal counsels handed in their notice in the space of a few months, SportBusiness understands.
TF1 poised to lose out on 2026 World Cup rights with M6 ‘in box seat’
Staff at TF1 have been informed that the French commercial broadcaster will not be pursuing a direct deal with Fifa for the 2026 men’s World Cup with rival M6 said to be close to securing the free-to-air r…
Fifa announces Visa extension in deal covering 2026 World Cup
Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.
Fifa launches media rights tenders in Benelux for next two men’s World Cups
The sales process has gone live in the Netherlands, Belgium and Luxembourg for media rights to the Fifa World Cup in 2026 and 2030
Fifa issues 2026 World Cup ITT in five Central Asian markets
Fifa has gone to market in five Central Asia countries with media rights to the men's World Cup in 2026, as well as this year's Futsal World Cup taking place in the region
Fifa goes to market in France with rights to next two men’s World Cups
Fifa has launched the tender process in France for media rights to the men’s World Cup in 2026 and 2030.
Fifa looks to maximise sub-Saharan African rights competition, increased inventory
Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…
ORF nets 2026 World Cup rights in Austria, sublicensing likely
ORF, the public-service broadcaster, has acquired exclusive rights in Austria to the 2026 Fifa World Cup in a deal agreed directly with football's governing body
Fifa issues ITTs in South Korea for men’s and women’s World Cups
Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
SBS nets exclusive 2026 Fifa World Cup rights
Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.