Fifa World Cup
Arbejdernes Landsbank seeks controversial exit from Danish football contract
Danish bank Arbejdernes Landsbank will not continue as a major sponsor of the Danish national football team for the 2022 World Cup in Qatar, in a move that has been associated with the treatment of migrant…
Rai back as World Cup rights-holder in Italy
Rai, the Italian public-service broadcaster, has been awarded exclusive broadcast rights in Italy to the 2022 Fifa World Cup
Deutsche Telekom agrees Euros, World Cup rights sharing with free-to-air broadcasters
German telecoms operator Deutsche Telekom has agreed major free-to-air sublicensing deals with ARD, ZDF and RTL that will shape the broadcasting landscape in the country for the next three major international…
Time runs out on Fifa’s investigation into Beckenbauer bribery case
Fifa has announced that it has dropped its internal investigation into the alleged bribery case involving German World Cup winning captain Franz Beckenbauer as the statute of limitations has expired
Terrence Burns | Brands need to seize 2026 World Cup and 2028 Olympics opportunities now
Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success
Asian World Cup qualifiers ‘set for centralised hubs in June’
The Asian Football Confederation qualifiers for the 2022 World Cup and 2023 Asian Cup have been postponed until June and are set to be played in a centralised format, according to a report by Reuters
QNB signs as second Middle East and Africa supporter for 2022 World Cup
Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar.
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Simon Chadwick | Gulf détente opens door for sports collaboration
Sport was caught in the crossfire of the four-year feud between Qatar and Saudi Arabia that ended with an agreement between the Middle Eastern rivals this month. The peace deal raises intriguing prospects for cooperation and joint projects.
TV2 and DR continue major event rights drive with 2026 World Cup deal
Danish government-owned broadcaster TV2 and public-service broadcaster DR have added to their recent high-profile rights acquisitions in a deal to show the 2026 Fifa World Cup
Migu to show Olympics and World Cup under CCTV content tie-up
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…
Uefa invites Qatar to take part in World Cup qualifying group
Uefa has invited the Qatar national team to compete in the European qualifying campaign for the 2022 Fifa World Cup, which will take place in the Gulf nation
Fifa finalises plans for Arab Cup tournament in Qatar
Fifa, football’s global governing body, has confirmed plans for an Arab Cup tournament, which will feature 22 national teams from the region and take place in Qatar in December 2021 ahead of the country’s sta…
Pitch Marketing and SDIsports set up The Football Collective joint venture
Sports marketing agencies Pitch Marketing Group and SDIsports have launched a joint venture to focus on the Fifa World Cups in 2022 and 2026
Peroni returns as beer sponsor of Italian Football Federation
Italian beer brand Peroni has returned as a sponsor of the Italian Football Federation (FIGC) until the 2022 World Cup in Qatar
Ex-Fox executives denied in bid to be tried separately from Full Play
Hernan Lopez and Carlos Martinez, two former executives at US-based media group 21st Century Fox, have failed in their attempts to have a separate trial from sports marketing agency Full Play as part of…
Insurance brand ConTe.it inks Italian national football teams deal
ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal
Iberian duo push ahead with 2030 World Cup bid, LaLiga and Liga Portugal extend ties
Spain and Portugal have announced a joint bid to host the 2030 Fifa World Cup