Fifa World Cup

Latest Features

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.

Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…

Football isn’t coming home. Not this time anyway.

Fifa chief commercial officer Philippe Le Floc’h took questions from SportBusiness on sponsorship, media and Fifa’s commercial future.

US senator Joe Manchin, D-West Virginia, has proposed a bill that would prevent federal funding being provided for the 2026 Fifa World Cup until the US women’s national team receives the same level of p…

Football Association of Thailand president Somyot Poompunmuang believes that more clarity needs to be given about an Association of Southeast Asian Nations (Asean) 2034 World Cup bid, especially on which…

Football Federation Australia (FFA) has today (Thursday) confirmed it is in talks with the Indonesia Football Association (PSSI) with a view to submitting a joint bid for the 2034 Fifa World Cup

The Spanish Football Federation (RFEF) and Portuguese Football Federation (FPF) have confirmed that a process is underway to potentially launch a joint bid for the 2030 Fifa World Cup

Features

In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards

Fifa’s 2017 Financial Report, published back in December, took many people by surprise.

The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up

The story of Getty Images and its long association with the Fifa World Cup reveals a lot about the way technology has changed professional sports photography.

The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th

When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy. 

Changes to the Fifa host allocation process ought to give Morocco a better chance of hosting the Fifa World Cup than on any of the four previous occasions the country has bid for the tournament. Ben Cronin visits four of the host cities within the proposed bid to assess the strengths and weaknesses of its candidacy. 

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.