Fifa World Cup

Latest Features

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.

Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…

Football isn’t coming home. Not this time anyway.

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

The South American effort to return the Fifa World Cup to the continent in 2030 has been revamped, with Chile formally confirmed as part of the bid for the national team football tournament

A leaked media-rights contract indicates the state of Qatar offered to pay Fifa an additional $100m (€89m) - as part of the deal with Qatari state broadcaster Al Jazeera (now beIN Media Group) - if it was …

Fifa’s revenues have outstripped the organisation’s own projections, rising to $6.4bn in the four-year period that included the 2018 World Cup in Russia (2015-18). Th

The South American effort to return the Fifa World Cup to the continent in 2030 has been further strengthened with the addition of Chile to the project

Features

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy. 

Changes to the Fifa host allocation process ought to give Morocco a better chance of hosting the Fifa World Cup than on any of the four previous occasions the country has bid for the tournament. Ben Cronin visits four of the host cities within the proposed bid to assess the strengths and weaknesses of its candidacy. 

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.