Fifa World Cup

Football
Media

Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.
Football
Sponsorship & Marketing

The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
Football
Finance & Law

Fifa is recruiting new executives to join its in-house legal team after a large number of senior legal counsels handed in their notice in the space of a few months, SportBusiness understands.
Football
Media

Staff at TF1 have been informed that the French commercial broadcaster will not be pursuing a direct deal with Fifa for the 2026 men’s World Cup with rival M6 said to be close to securing the free-to-air r…
Football
Sponsorship & Marketing

Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.
Football
Media

The sales process has gone live in the Netherlands, Belgium and Luxembourg for media rights to the Fifa World Cup in 2026 and 2030
Football
Media

Fifa has gone to market in five Central Asia countries with media rights to the men's World Cup in 2026, as well as this year's Futsal World Cup taking place in the region
Football
Media

Fifa has launched the tender process in France for media rights to the men’s World Cup in 2026 and 2030.
Football
Media

Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…
Football
Media

ORF, the public-service broadcaster, has acquired exclusive rights in Austria to the 2026 Fifa World Cup in a deal agreed directly with football's governing body
Football
Media

Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
Football
Media

Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.
Football
Events

Football Australia is confident there is the political will in the country to back another bid for the men’s Fifa World Cup, even if it means going up against another Middle East financial powerhouse.
Football
Sponsorship & Marketing

Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) is continuing to reap the commercial benefits of being men's World Champions, signing another regional sponsorship deal covering parts of Asia, this time with…
Football
Media

Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men's World Cup in 2026 and women's edition…
Football
Sponsorship & Marketing

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…
Football
Sponsorship & Marketing

The Argentinian Football Association has disputed claims that ‘contractual breaches’ were behind Binance’s severance of the cryptocurrency exchange’s ‘main global sponsor’ deal with the federation.