Fifa World Cup
Official blockchain Algorand’s Fifa sponsorship downgraded to focus on ‘technical development’
Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans…
Fifa warns Thai broadcasters risk losing World Cup rights over encryption issues
Fifa has warned broadcasters in Thailand that their 2022 World Cup rights are at risk over problems with signals leaking into neighbouring territories
Political paralysis prevents sign-off of free-to-air World Cup deal in Lebanon
Football fans in Lebanon have been left without free-to-air television coverage of the ongoing Fifa World Cup due to a state of political paralysis in the Middle Eastern country
Globo hammers out details of 2026 World Cup rights package
Brazilian media group Globo has finalised the details of its 2026 Fifa World Cup rights package as part of its renegotiations with football’s world governing body over its deal for this year’s tournament in …
ARD audience for Germany’s World Cup opener dips below 10m as armband row continues
An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
England’s World Cup opener draws record streams, Netherlands match nets 4.3m on linear
An average audience of 5
Betano claims betting first with Fifa World Cup sponsor deal
Sports betting firm Betano has become Fifa's first gambling sponsor with a last-minute deal announced after the 2022 World Cup kicked off in Qatar
Audiences for World Cup opener up in key European markets, down in Germany
The opening match of the 2022 Fifa World Cup drew larger television audiences in France, Spain and the United Kingdom than for the first game of the 2018 World Cup but viewing figures were much lower in…
World Cup rights in Thailand distributed among free-to-air broadcasters
Television coverage of this year's Fifa World Cup will be carried by 17 free-to-air broadcasters in Thailand
Electric two-wheeler brand Yadea becomes Asia-Pacific regional World Cup partner
Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off.
Yadea makes electric vehicles including e-bikes and scooters
Fifa on collision course with Budweiser after Qatar bans beer sales at World Cup stadiums
Qatari officials have banned beer sales at stadiums two days before the start of the 2022 Fifa World Cup in a stunning move affecting Fifa sponsor Budweiser
EXCLUSIVE: Fifa stalled on Hyundai renewal worth $300m-plus per cycle
Fifa stalled on a sponsorship renewal offer from Hyundai in 2019 worth more than $300m (€291.9
Sports Authority of Thailand finalising deal for Fifa World Cup media rights
The Sports Authority of Thailand is understood to be finalising a deal to acquire the media rights in the country for the 2022 Fifa World Cup
Amul becomes Indian regional sponsor of Portugal football team
Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India
E-Media appeals to competition regulator over World Cup rights in Senegal
Senegalese media group E-Media has filed an appeal with the competition commission of the West African Economic and Monetary Union (UEMOA) over the award of 2022 Fifa World Cup rights in Senegal
World Cup media rights talks in Thailand go to the wire again
Fifa and the Infront agency are still trying to finalise a media rights deal in Thailand for this year's World Cup, with just over a week to go until the tournament starts
Brazilian influencer Casimiro to stream World Cup matches, Airtel nets rights in Africa
Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.