Fifa World Cup

Latest Features

The financial numbers of an Asean World Cup bid in 2034 look positive, especially with a Chinese boost, but will Fifa’s member associations be convinced?

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.

Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…

Brazilian commercial broadcaster Globo has been handed an injunction against world football’s governing body Fifa to withhold a $90m (€79.7m) broadcast rights payment.

Football's world governing body Fifa has said it is "deeply disappointed" at the end of a Swiss trial over an alleged fraud linked to the 2006 World Cup and involving former German footballer Franz Beckenbauer

BeIN Sports, the global pay-television broadcaster, has expanded its on-demand offer in the Middle East and North Africa with Fifa World Cup content, documentaries and behind-the-scenes footage as the…

Spain’s National Sports Council (CSD) has brought together LaLiga and the Spanish Football Federation (RFEF) to form a pathway to return the domestic game amid Covid-19, with funding agreements reached a…

Features

Football isn’t coming home. Not this time anyway.

Fifa chief commercial officer Philippe Le Floc’h took questions from SportBusiness on sponsorship, media and Fifa’s commercial future.

In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards

Fifa’s 2017 Financial Report, published back in December, took many people by surprise.

The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up

The story of Getty Images and its long association with the Fifa World Cup reveals a lot about the way technology has changed professional sports photography.

The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th

When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy. 

Changes to the Fifa host allocation process ought to give Morocco a better chance of hosting the Fifa World Cup than on any of the four previous occasions the country has bid for the tournament. Ben Cronin visits four of the host cities within the proposed bid to assess the strengths and weaknesses of its candidacy. 

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.