Fifa World Cup

Latest Features

Sport was caught in the crossfire of the four-year feud between Qatar and Saudi Arabia that ended with an agreement between the Middle Eastern rivals this month. The peace deal raises intriguing prospects for cooperation and joint projects.

The financial numbers of an Asean World Cup bid in 2034 look positive, especially with a Chinese boost, but will Fifa’s member associations be convinced?

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.

Danish government-owned broadcaster TV2 and public-service broadcaster DR have added to their recent high-profile rights acquisitions in a deal to show the 2026 Fifa World Cup

Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…

Uefa has invited the Qatar national team to compete in the European qualifying campaign for the 2022 Fifa World Cup, which will take place in the Gulf nation

Fifa, football’s global governing body, has confirmed plans for an Arab Cup tournament, which will feature 22 national teams from the region and take place in Qatar in December 2021 ahead of the country’s sta…

Features

Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…

Football isn’t coming home. Not this time anyway.

Fifa chief commercial officer Philippe Le Floc’h took questions from SportBusiness on sponsorship, media and Fifa’s commercial future.

In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards

Fifa’s 2017 Financial Report, published back in December, took many people by surprise.

The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up

The story of Getty Images and its long association with the Fifa World Cup reveals a lot about the way technology has changed professional sports photography.

The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th

When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy. 

Changes to the Fifa host allocation process ought to give Morocco a better chance of hosting the Fifa World Cup than on any of the four previous occasions the country has bid for the tournament. Ben Cronin visits four of the host cities within the proposed bid to assess the strengths and weaknesses of its candidacy. 

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.