Fifa
Frito-Lay continues Fifa association with Women’s World Cup sponsor deal
Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.
European sports ministers call for resolution to Women’s World Cup impasse
Sports ministers in France, Germany, Italy, Spain and the UK have called for agreements to finally be reached on media rights deals for the forthcoming Fifa Women’s World Cup in their respective countries.
Shakhtar claims Fifa transfer rule extension could cost €80m in lost fees
Ukrainian Premier League club Shakhtar Donetsk has claimed it could lose up to €80m ($85.7
VMG Media ensures free-to-air coverage for Vietnam’s Women’s World Cup debut
Vietnam’s debut appearance at the Fifa Women’s World Cup this year will be shown by National Assembly Television, following the acquisition of rights in the country by VMG Media.
Fifa renews top-tier Hyundai sponsorship
Korean automotive manufacturer Hyundai Group has extended its top-tier sponsorship agreement with Fifa and will remain a sponsor of the global football governing body until 2030.
McDonald’s delivers Fifa sponsorship renewal to 2026
McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Unilever signs Fifa deal across women’s, men’s and esports properties
Unilever has signed a multi-year deal with Fifa making personal care brands Rexona, Dove, Lifebuoy and Lux 'Official Sponsors' of this year's Women’s World Cup.
L’Équipe acquires rights to Fifa and World Rugby U20 events
French media group L'Équipe has acquired rights to the this year's Fifa Under-20 World Cup and World Rugby Under-20 Championship in separate deals with football and rugby union’s world governing bodies.
Infantino threatens ‘big five’ blackout if Women’s World Cup bids not raised
Fifa president Gianni Infantino has once again called on broadcasters in the ‘big five’ European markets to increase their offers for media rights to the 2023 Women’s World Cup, describing their curre…
Fox to air most ever Women’s World Cup matches on network TV
Fox Sports has announced its coverage plans in the United States for the upcoming 2023 Fifa Women's World Cup, which will include a record 29 matches airing on Fox's main broadcast network
Global interest in hosting 2027 Fifa Women’s World Cup
Fifa has hailed the "global appeal" of the Women's World Cup (WWC) after four expressions of interest were submitted from four different continents to host the 2027 tournament
Cisco joins Fifa sponsorship roster for Women’s World Cup
Fifa is continuing to build out the 2023 Women's World Cup sponsorship portfolio, with Cisco the latest brand to come on board
US, Mexico launch joint 2027 Women’s World Cup bid
The US Soccer Federation and the Mexican Football Federation have announced their intention to jointly bid to host the 2027 Fifa Women's World Cup
Team Global Express to aid delivery of Fifa Women’s World Cup
Australian logistics company Team Global Express has agreed a sponsorship deal with the 2023 Fifa Women’s World Cup, which is being co-hosted in its home country and New Zealand.
Argentina named replacement host of U20 World Cup
Argentina has been named as the host of the 2023 Under-20 World Cup, replacing Indonesia which was stripped of hosting rights by world governing body Fifa last month
Fifa takes 2026 World Cup rights to market in Austria, Switzerland
Fifa has gone to market in Austria and Switzerland with the media rights in both countries to the 2026 World Cup
Fifa signs up Jacob’s Creek as Women’s World Cup sponsor
Fifa has announced Jacob's Creek as a sponsor of the 2023 Women's World Cup in Australia and New Zealand