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Features
Terrence Burns | Brands need to seize 2026 World Cup and 2028 Olympics opportunities now
Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success
James Fenn | NFL and Fifa show creative bravery in times of crisis
James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
Simon Chadwick | Gulf détente opens door for sports collaboration
Sport was caught in the crossfire of the four-year feud between Qatar and Saudi Arabia that ended with an agreement between the Middle Eastern rivals this month. The peace deal raises intriguing prospects for cooperation and joint projects.
Murray Barnett | Five reasons why the future’s bright for women’s football
Murray Barnett, former chief commercial officer for World Rugby and head of partnerships for Formula 1, explains why women’s football is sure to recover the commercial momentum lost as a result of the Covid-19 pandemic.
Asia-Pacific industry reacts to the award of the 2023 Women’s World Cup
Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.
Fifa Women’s World Cup 2023 appoints two COOs
Fifa has appointed two chief operating officers for the Fifa Women’s World Cup 2023 in Australia and New Zealand.
QNB signs as second Middle East and Africa supporter for 2022 World Cup
Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar.
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Fifa targeting new benchmarks from Qatar 2022 hospitality sales
Fifa is targeting record revenue from the sale of official hospitality packages for Qatar’s 2022 World Cup after the process launched on a global basis.
Ahmad returns to power at CAF ahead of CAS hearing
Ahmad Ahmad has been restored as president of the Confederation of African Football (CAF) by the Court of Arbitration for Sport (CAS), as the Madagascan official continues to battle sanctions imposed on…
Fifa declares mission accomplished at Caf, but which mission?
Fifa's six-month takeover of the Confederation of African Football was promised to result in better governance and financial controls. Callum McCarthy investigates whether CAF can be trusted to deliver on those promises without supervision.
CAS pro/rel ruling raises questions over Fifa’s reluctance to force initiative in US
For many years now, the issue of introducing promotion and relegation into the structure of US soccer has been one of contention. Bob Williams explores what is happening at the moment.
Will Fifa’s cap on commissions curb agent ‘excesses’?
Fifa’s proposals to cap agent commissions has set it on a collision course with some of the most powerful agents in world football. In this explainer, Ben Cronin outlines the reasoning behind the reforms and the legal arguments for and against them.
A 2021 Club World Cup can deliver on both Chinese and Fifa ambitions
Why Fifa has chosen to host the 2021 Club World Cup in China, and how the competition is a step forward towards China's football ambitions. Zhang Dan reports.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Fifa ruling shakes up compensation, development structures in US player market
The issue of solidarity payments for academies developing US soccer talent remains decidedly unsettled following a Fifa ruling in June
“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
US team enters Women’s World Cup with heavy expectations, wage fight
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Governing bodies have plans for women’s football but is the pace of change fast enough?
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Obstacles imply European Super League may be more blackmail than business plan
• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League
• But European Club Association and Uefa show united front in the face of allegations
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Handle with flair: VAR and sponsorship
Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.
EXCLUSIVE | Le Floc’h: Fifa takes stock after race against time to sign partners
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…
EXCLUSIVE | Le Floc’h: “Fifa will exceed its commercial targets despite troubled period”
Fifa has told TV Sports Markets it has exceeded its commercial targets despite experiencing “the most troubled period” in its history.
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盈方有望通过销售国际足联在亚洲的转播权，赚取巨额利润
TV Sports Markets 消息，盈方代理已超出向国际足联（FIFA）担保的2018和2022年世界杯在亚洲的转播权费用。盈方仍在销售2022年世界杯的转播权，销售对象不包括最有价值的中国市场。
US Digest | Telemundo takes lead against Fox for World Cup viewers
Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market
Telemundo takes lead against Fox for World Cup viewers
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US Digest | United bid wins 2026 World Cup vote by landslide
In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.
‘Despite the troubled period, we will exceed our commercial targets’ | Philippe Le Floc’h
Fifa chief commercial officer Philippe Le Floc’h took questions from SportBusiness on sponsorship, media and Fifa’s commercial future.