Fifa Women's World Cup
Features
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
US team enters Women’s World Cup with heavy expectations, wage fight
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Governing bodies have plans for women’s football but is the pace of change fast enough?
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Infantino: Nine offers for commercial rights to new-look Club World Cup
Fifa president Gianni Infantino has said world football’s governing body has received nine offers in response to a tender launched for the commercial rights to the revamped Club World Cup tournament.
Joint Nordic bid proposed for 2027 Women’s World Cup
The Danish Football Association (DBU) has detailed plans for a joint Nordic bid for the 2027 Fifa Women’s World Cup.
Belgium and Bolivia drop out of 2023 Fifa Women’s World Cup race, eight countries remain
Eight candidates remain in the running to host the 2023 Fifa Women’s World Cup, with Belgium and Bolivia dropping out following the governing body’s announcement that the tournament would expand from 24 …
Britons’ interest in women’s football spikes post-World Cup, research shows
New research carried out by YouGov and financial services company Barclays has found a surge in interest in women’s football after this year’s Fifa Women’s World Cup.
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