Fifa Women's World Cup

The average UK viewing time for women’s sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women’s World Cup.

Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.

Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…

Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027

The Australian government has added Fifa World Cup matches featuring the Australian women’s football team to the country’s current ‘anti-siphoning’ list, which dictates sporting events that should be show…

European viewing figures outside of Spain and the UK for the 2023 Fifa Women’s World Cup final suffered from a time difference effect with average audiences mostly down on the 2019 final played in Lyon, F…

Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.

Spain set records on and off the pitch as their victory in the Fifa Women's World Cup final became the most-watched women's football match of all time in the country

The Fifa Women’s World Cup and Paralympic Games are among the properties set to be added to Australia’s list of protected sports events but the country’s government has stopped short of making wholesale chang…

Australia’s defeat to England in the Fifa Women’s World Cup semi-final drew the country’s largest viewership for any type of TV programme since the current measurement system began. C

Spain’s Women’s World Cup semi-final win delivered an average audience of 1.9 million viewers on Spanish public-service television, almost three times the figure for this year’s Uefa Women’s Champions League final.

Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men's World Cup in 2026 and women's edition…

Australia’s latest Fifa Women’s World Cup match was one of the most-watched sports broadcasts in the country this century, according to figures released by free-to-air broadcaster Seven.

English-language coverage of the United States' defeat to Sweden at the Fifa Women's World Cup registered an average audience of 2.52 million viewers on Fox Sports

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…

Fifa is claiming to have sold out sponsorship packages for the Women’s World Cup, which starts today (Thursday) in New Zealand and Australia, having announced late deals with watch brand Hublot and Brazilian b…

Government-owned Doordarshan Sports (DD Sports) and streaming platform FanCode have both acquired rights in India to the Fifa Women’s World Cup in sublicensing deals with the US-based 1Stadia.

A blackout of the Fifa Women's World Cup has been averted in Japan, after state broadcaster NHK stepped up to acquire the rights at late notice