Fifa Women's World Cup
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.
Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events
Fifa president Gianni Infantino has said world football’s governing body has received nine offers in response to a tender launched for the commercial rights to the revamped Club World Cup tournament.
The Danish Football Association (DBU) has detailed plans for a joint Nordic bid for the 2027 Fifa Women’s World Cup.
Eight candidates remain in the running to host the 2023 Fifa Women’s World Cup, with Belgium and Bolivia dropping out following the governing body’s announcement that the tournament would expand from 24 …
New research carried out by YouGov and financial services company Barclays has found a surge in interest in women’s football after this year’s Fifa Women’s World Cup. A