Fifa Women's World Cup
UK Sport eyes Women’s World Cup, no plans for Olympics or Commonwealth Games
UK Sport has published its major event hosting target list for the coming decade, with the Commonwealth Games and Olympics omitted from a list that includes the Fifa Women’s World Cup.
EXCLUSIVE: Fifa withdraws Wanda sponsorship rights over missed payments
Fifa is locked in a dispute with Dalian Wanda, one of its highest-paying sponsors, and has ceased activating the company’s sponsorship rights after the company missed scheduled payments in its contract with the federation.
Study: UK viewing time for women’s sports up 16 per cent
The average UK viewing time for women’s sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women’s World Cup.
Fifa announces Visa extension in deal covering 2026 World Cup
Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.
Fifa looks to maximise sub-Saharan African rights competition, increased inventory
Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…
Fifa issues ITTs in South Korea for men’s and women’s World Cups
Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
Matildas matches added to Australia’s ‘anti-siphoning’ list
The Australian government has added Fifa World Cup matches featuring the Australian women’s football team to the country’s current ‘anti-siphoning’ list, which dictates sporting events that should be show…
Women’s World Cup final ratings in Europe stifled by time-zone effect
European viewing figures outside of Spain and the UK for the 2023 Fifa Women’s World Cup final suffered from a time difference effect with average audiences mostly down on the 2019 final played in Lyon, F…
EXCLUSIVE: Visa and Qatar Airways renew top-tier Fifa Partner deals
Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.
Spain’s World Cup triumph is top-rated women’s match on record
Spain set records on and off the pitch as their victory in the Fifa Women's World Cup final became the most-watched women's football match of all time in the country
Australia set to tighten listed events laws but bulk rights untouched
The Fifa Women’s World Cup and Paralympic Games are among the properties set to be added to Australia’s list of protected sports events but the country’s government has stopped short of making wholesale chang…
Huge Women’s World Cup ratings break Australian records
Australia’s defeat to England in the Fifa Women’s World Cup semi-final drew the country’s largest viewership for any type of TV programme since the current measurement system began.
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RTVE’s WWC ratings hold up in face of time difference impact
Spain’s Women’s World Cup semi-final win delivered an average audience of 1.9 million viewers on Spanish public-service television, almost three times the figure for this year’s Uefa Women’s Champions League final.
Fifa looks to leverage Australian ratings momentum with World Cup tenders
Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men's World Cup in 2026 and women's edition…
Women’s World Cup draws mammoth audience for Seven
Australia’s latest Fifa Women’s World Cup match was one of the most-watched sports broadcasts in the country this century, according to figures released by free-to-air broadcaster Seven.
Fox Sports pivots WWC coverage after US exit nets 2.5m viewers
English-language coverage of the United States' defeat to Sweden at the Fifa Women's World Cup registered an average audience of 2.52 million viewers on Fox Sports
Mengniu joins Wanda in Chinese sponsorship commitment to Fifa
Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…
Fifa claims Women’s World Cup sponsorship sell-out, announces Hublot and Itaú deals
Fifa is claiming to have sold out sponsorship packages for the Women’s World Cup, which starts today (Thursday) in New Zealand and Australia, having announced late deals with watch brand Hublot and Brazilian b…