Fifa Women's World Cup
Features
How can the sports business in Asia respond to a de-globalised world?
How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.
Asia-Pacific industry reacts to the award of the 2023 Women’s World Cup
Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
US team enters Women’s World Cup with heavy expectations, wage fight
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
YLE retains Women’s World Cup rights in Finland
Finnish public-service broadcaster has acquired rights to the 2023 Fifa Women’s World Cup, the only rights-holder in the Nordic region to do so following Nordic Entertainment (Nent) Group’s capture of …
Nent lands exclusive Women’s World Cup rights in three Nordic markets
Nordic Entertainment (Nent) Group, the Stockholm-based media group, has acquired exclusive rights in Denmark, Norway and Sweden to the 2023 Fifa Women’s World Cup, which will take place in Australia a…
Belgium, Germany and Netherlands join for 2027 Women’s World Cup bid
The national football associations of Belgium, Germany and the Netherlands have announced that they are launching a joint bid for the 2027 Fifa Women’s World Cup.
Sydney Olympics and Asian Cup laid groundwork for Women’s World Cup win, bid leader says
Hosting the Olympics in 2000 and the AFC Asian Cup in 2015 helped Australia develop expertise that was instrumental in winning the 2023 Fifa Women’s World Cup hosting rights along with New Zealand earlier t…
Governing bodies have plans for women’s football but is the pace of change fast enough?
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events