Global

Motorsport
Fan Engagement

Formula One and Twitter have announced an extension and expansion of their partnership, which will see F1 content amplified across the social media platform
Motorsport
Fan Engagement

Formula One chief executive Stefano Domenicali has said today's drivers must also be great communicators, if the sport is to continue to grow and reach new audiences
Ice Hockey
Finance & Law

League exercises one option, declines a second, holds a third in data company
Motorsport
Sponsorship & Marketing

Formula One has confirmed a new global sponsorship agreement with customer relationship management company Salesforce
Multiple Sports
Industry Moves

Aser Ventures, the investment group that owns Premier League side Leeds United and broadcaster Eleven Sports, has appointed former WME IMG [Endeavor] co-president Ioris Francini as its new vice chairman
Baseball
Sponsorship & Marketing

League looks to refocus fan attention on the field after bruising offseason
Esports
Sponsorship & Marketing

Monster Energy’s deal with esports events organiser ESL Gaming last month immediately becomes one of the biggest in the energy drink brand’s sponsorship portfolio.
Modern Pentathlon
Governance

The International Modern Pentathlon Union (UIPM) has said it has received 61 proposals from across the world to identify a suitable replacement for horse riding as its fifth discipline
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Marc Badain, lead executive on Oak View Group’s dramatic arena and entertainment complex planned for Las Vegas, Nevada. Fisher and Russo also discuss a recently completed stadium funding plan for the National Football League’s Buffalo Bills, a $100m financing round for trading card and collectibles company Collectors Holdings Inc., Sorare’s expanding presence in the United States through a new agreement with Major League Soccer, college basketball’s Final Four, and the forthcoming debut of Major League Baseball games on Apple TV+.
BMX Freestyle
Events

The International Olympic Committee has revealed plans to launch a new qualifier series, featuring the fledgling Olympic sports of BMX freestyle, breaking, skateboarding and sport climbing, for the 2024…
Tennis
Finance & Law

The ATP and WTA men’s and women’s tennis tours have agreed to sanction IMG’s acquisition of the Mutua Madrid Open ATP 1000 tennis tournament on the condition that it divests its ownership of the Rio O…
Motorsport
Governance

Electric car-racing series Formula E has announced that seven manufacturers have registered with the International Automobile Federation (FIA) to race in its new Gen3 car, which will debut next season
Skiing
Governance

Johan Eliasch is set to be re-elected as president of the International Ski Federation (FIS) after he was confirmed as the only official to submit his candidacy
Athletics
Licensing & Merchandising

World Athletics has appointed sports retail and merchandise company Cube Partnership as the official master licensee for the federation and its World Athletics Series events until the end of 2025
Motorsport
Sponsorship & Marketing

Red Bull Racing has signed up premium bicycle brand BMC Switzerland to its sponsorship portfolio. The company becomes an Official Partner of the Red Bull Racing Formula 1 team across a multi-year contract
Football
Governance

Gianni Infantino has today (Thursday) confirmed he will stand for re-election as Fifa president while backtracking on plans to make the World Cup a biennial tournament
Motorsport
Events

Automotive giant Volkswagen is reportedly set to give the green light for two of its brands – Audi and Porsche – to enter the Formula One motor racing series.
Cycling
Media

Cycling’s Tour de France is set to be the latest sports property to receive the Netflix documentary series treatment after a deal was struck between the streaming platform, race organiser Amaury Sport O…